- Shopping Bag ( 0 items )
From Barnes & Noble
Whether you run a multibillion-dollar corporation or a corner lemonade stand, ultimately you have the same question: How can I increase the demand for my goods or services? Adrian J. Slywotzsky's Demand shows that the answer to this question goes beyond strategies like spending more on advertising or lowering prices. Drawing on his expertise as a global management consultant, Slywotzky uses actual cases to reveal what makes companies prosper, even during economic crises or times of structural change. Counterintuitive wisdom for readers of Malcolm Gladwell and books like Freakonomics.