Demand Horizon: A Revolutionary Approach to Creating Great Products

Overview

The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept.

Demand Horizon is a new mental model for understanding and adapting ...

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Overview

The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept.

Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It’s a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business.

Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone.

All proceeds from this book will be donated to charities supporting education and family development

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Editorial Reviews

From the Publisher
“Demand Horizon gets at the heart of the changes that are transforming business today. Customers are in control, now and forever into the future.”    —Brian Solis, author and futurist

“Demand Horizon challenges today’s outdated product development approach and the concepts are enabling companies to achieve radical improvement in product development speed, quality and efficiency and reduction in risks. Full of great practical advice and simple to read.”
—Idris Mootee, CEO, Idea Couture and Author of Design Thinking for Strategic Innovation

“Gerry draws on nearly two decades as a pioneer and senior executive with some of the Internet’s biggest companies to bring you a methodology for developing products that consumers want, but might not know how to articulate. In a nutshell, Gerry shows you how to see what’s coming next.”
—Francisco Dao, Founder, 50Kings and Columnist at Pandodaily

“Demand Horizon redefines product management from the ground up, putting the customer in the driver’s seat, knowing that truly delighting customers is the only way to compete through the next digital horizon.”
—Alex Spinelli, Director, Search Experience, Amazon

“Gerry nails it. Great products are the result of aligning fundamental user needs with simple, useful solutions. Demand Horizon demystifies that pursuit of product/market fit.” —Abdur Chowdhury, Former Chief Scientist, Twitter

“Gerry consistently see trends before most others. His distinguishing expertise lies in his ability to identify the business opportunity in emerging trends. Now he shares how he does it.” —Jason Seiken, SVP & GM, PBS Digital & PBS Digital Studio

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Product Details

  • ISBN-13: 9781599324128
  • Publisher: Advantage Media Group
  • Publication date: 11/25/2013
  • Pages: 136
  • Product dimensions: 5.10 (w) x 8.10 (h) x 0.70 (d)

Meet the Author

Gerry Campbell is a respected product visionary, putting his passion to work as a CEO, global executive, entrepreneur and successful angel investor. He built a $500 million dollar business within a Fortune 500 company and served as global president of one of the world’s largest news and financial information companies. He is a patented inventor of search technologies that are used by almost every site, app and device on the planet every day. He’s led more than a billion dollars of profitable product innovation and business creation.

Gerry is a graduate of The Ohio State University with a BA in Mass Media and an MBA in Marketing and Competitive Strategy.

 

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