×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Demystifying Business with Cookies and Elephants
     

Demystifying Business with Cookies and Elephants

by Gordon Ettie
 

This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales/marketing,

Overview

This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales/marketing, operations, technology and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.

Product Details

ISBN-13:
9780883911372
Publisher:
Frederick Fell Publishers, Incorporated
Publication date:
08/01/2005
Pages:
103
Product dimensions:
6.50(w) x 9.50(h) x 0.50(d)

Meet the Author

Gordon brings extensive experience in process equipment industries. He retired from Hosokawa Micron International, Inc. where he was President of the Product Recovery Group.

At Hosokawa he also had served as President of the Americas and President of Hosokawa Bepex in Minneapolis, MN. Previously he was President and CEO of AquaAir, Inc., a Vice-President of Ingersoll-Rand and President of CPM, a division of Ingersoll-Rand.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews