Demystifying Business with Cookies and Elephants

Overview


This book describes the total system of any business or organization in a simplified, readable way. It starts with people—what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers—products, markets, and regions—along with the needed internal functions such as sales/marketing, operations, technology, and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting ...
See more details below
Hardcover
$16.02
BN.com price
(Save 19%)$20.00 List Price
Other sellers (Hardcover)
  • All (20) from $1.99   
  • New (7) from $4.50   
  • Used (13) from $1.99   
Sending request ...

Overview


This book describes the total system of any business or organization in a simplified, readable way. It starts with people—what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers—products, markets, and regions—along with the needed internal functions such as sales/marketing, operations, technology, and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.
Read More Show Less

Product Details

  • ISBN-13: 9780883911372
  • Publisher: Frederick Fell Publishers, Incorporated
  • Publication date: 8/1/2005
  • Pages: 103
  • Product dimensions: 6.50 (w) x 9.50 (h) x 0.50 (d)

Meet the Author


Ettie Gordon has extensive experience in process equipment industries. He retired from Hosokawa Micron International, Inc., where he was president of the Product Recovery Group. At Hosokawa he also served as president of the Americas and president of Hosokawa Bepex in Minneapolis, Minnesota. Previously, he was president and CEO of AquaAir, Inc., a vice-president of Ingersoll-Rand, and president of CPM, a division of Ingersoll-Rand.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)