Deploy Empathy: A practical guide to interviewing customers (Updated and Expanded Edition)

by Michele Hansen, Jim Kalbach (Foreword by)

Overview

With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers.

Product Details

ISBN-13:	9781737446668
Publisher:	Dotsquare LLC
Publication date:	08/18/2025
Edition description:	2nd ed.
Pages:	398
Product dimensions:	6.00(w) x 9.00(h) x 0.82(d)

About the Author

Michele Hansen is the CEO & Co-Founder of Geocodio, a SaaS company she and her husband have bootstrapped to multi-millions in annual revenue. A former product manager who learned customer research "the hard way," Michele has conducted thousands of interviews across B2C and B2B contexts.

Jim Kalbach is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, the leading online whiteboard. Jim is the author of several books: Designing Web Navigation (O'Reilly, 2007), Mapping Experiences, 2nd Ed. (O'Reilly, 2020), and The Jobs to Be Done Playbook (Rosenfeld, 2020). In 2023, he co-authored Collaborative Intelligence (Wiley, 2023) with Mariano Battan. Jim is also the Co-Founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content.