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Design and Launch Your eCommerce Business in a Week

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Overview


Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over ...
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Design and Launch an E-Commerce Business in a Week

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Overview


Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!
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Product Details

  • ISBN-13: 9781599181837
  • Publisher: Entrepreneur Press
  • Publication date: 6/4/2008
  • Series: Click Start Series
  • Edition number: 1
  • Pages: 260
  • Product dimensions: 6.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Jason R. Rich is a bestselling author of more than 35 books, including several e-commerce guides; a frequent contributor to several national magazines and daily newspapers; and a consultant to individuals and businesses looking to launch a successful e-commerce website.

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Table of Contents


Acknowledgments     xi
Preface     xiii
The Lingo You'll Need to Know     xv
Running a Successful Online Business     xvi
Almost Anything Can Be Sold Online     xvii
Getting Started Is Relatively Easy     xix
Turnkey E-Commerce Solutions     xix
E-Commerce vs. Traditional Retail     xxi
Plan on Making an Ongoing Investment in Time and Money     xxii
What's Covered Here     xxiv
Let's Get Started!     xxv
Choosing a Product to Sell     1
Consider Your Existing Competition in Cyberspace     2
Seek Out Your Existing Real-World Competition     3
Determine Your Inventory Requirements     3
Calculate Your Costs     4
Set Your Pricing     5
The Demographics of Your Target Audience     6
Figure Out How You'll Reach Your Audience     7
Forecast the Current and Future Demand for Your Product     8
Finding Potential Products to Sell     9
What's Next     11
Getting to Know Your Target Audience     13
Establish Your Niche     14
Defining Your Audience     15
Doing Your Market Research     21
Addressing the Wants and Needs of Your Customers     21
Reaching Your Customers and Driving Them to Your Website     24
What's Next     25
The Tools You'll Need to Get Started Selling Online     27
Gathering the Equipment You'll Need     28
Setting Up Your Business     31
Establishing Your Own Shipping Department     32
Your Business's Infrastructure     33
What's Next     34
Preparing the Website: Assets and Elements You'll Need     35
Creating Your Site's Text     37
Creating Professional Quality Product Photos     38
Your Company's Logo     40
Your Online Business's URL     41
Putting the Pieces Together     44
What's Next     45
An Introduction to E-Commerce Turnkey Solutions     47
The Pros and Cons of Using This Solution     48
Initial Startup Costs     51
Understanding Online Payment Options     52
Security Considerations     56
Selecting the Right E-Commerce Turnkey Solution     57
What's Next     59
E-Commerce Turnkey Solution Round-Up     61
Shopping for Your E-Commerce Turnkey Solution      62
eBay Stores     63
eBay ProStores     65
FatCow.com     67
GoDaddy.com's WebSite Tonight and Quick Shopping Cart     69
1&1 eShops     71
OSCommerce     72
Yahoo! Stores (Yahoo! Small Business Solutions)     74
Growing Beyond Your Turnkey Solution     76
Understanding E-Commerce Web Site Design Fundamentals     77
What's Next     77
Website Design Fundamentals     79
Individual Web Pages that Comprise a Quality E-Commerce Website     80
Other Individual Web Pages to Incorporate within Your Site     83
Top Ten Website Design Tips     87
Know Your Customer's Surfing Capabilities     92
Seek Out Website Testers Before Launching Your Site     93
What's Next     95
Alternative Online Payment Options     97
The Benefits of Google Checkout and PayPal     99
What's Next     105
Advertising, Promoting, and Marketing Your Online Business     107
Preparing Your Advertising, Public Relations, and Marketing Campaign     111
Advertising Your Site     113
Public Relations 101     116
Marketing Strategies     124
What's Next     126
Search Engine Optimization and Marketing     127
Help Surfers Find Your Biz Using Search Engine Optimization (SEO)     129
Incorporating Meta Tags into Your Website's HTML Programming     130
Search Engine Optimization Tools and Resources     134
Drive Targeted Traffic to Your Site Using Search Engine Marketing     135
Launch Your Search Engine Marketing Ad Campaign     136
The Anatomy of a Search Engine Marketing Ad     139
Setting Your Budget     140
Online Display Advertising     141
Developing an Affiliate Program     142
Price Comparison Websites: Drive Price-Conscious Consumers to Your Site     143
Final Thoughts about Advertising Your Online Business     144
What's Next     145
Managing Order Fulfillment and Everyday Business Operations     147
Fulfilling Your Orders     148
Managing Your Inventory     151
Providing Top-Notch Customer Service     152
Growing Your Business     153
Keep Track of Your Startup     154
Learn from Other E-Commerce Business Operators     159
Eric Mindel     160
Brian Seed     165
Nancy Kerrigan      169
Michael Alahverdian     171
Clay Baker     179
Kiel James Patrick     184
Glossary     195
Index     201
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