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Packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colors, typefaces, and images that must support the brand.
Design and Technology of Packaging Decoration for the Consumer Market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package:
• *the printing technologies
• *their relevance to the labeling formats or structural package
• *the application of the label to the structural package
• *the development of artwork
• *the use and impact of labeling on a range of consumer products
• *some legal considerations The book concludes with a chapter on future labeling systems.
The role of the packaging technologist is to ensure that the creative design is translated into a functional representation. The challenge is to have both the design and the execution working in harmony. With an emphasis on technology, this practical handbook will help you achieve this.
Technical and Commercial Considerations, R. Jesiolowski The Printing Processes, P. Steele Linking Lithography to Packaging Decoration Formats, P. Steele Linking Rotogravure Printing to Packaging Decoration Formats , P. Steele Linking Flexographic Printing to Packaging Decoration Formats , J. Anderson Linking Screen Printing to Packaging Decoration Formats, J. Anderson Design and Manufacture of Labels and Sleeves, P; Steele Application of Labels and Sleeves, D. Kaye Direct Printing/Decoration on Metal, T A. Turner Direct Printing on Glass, A. Hartley Selecting Suitable Decoration Formats, A. Emblem and C. Griffin Graphic Design and the Launch Process, S. McGuire Labelling Legislation and Bar Coding, L. Eve and P. Nutter Future Decoration Systems, G. A. Giles