Design Basics / Edition 4

Design Basics / Edition 4

by David A. Lauer, Stephen Pentak, Stephen Pentak
     
 

DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples,

See more details below

Overview

DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access ArtExperience Online (a dynamic Web site integrated with the textbook), which contains studio art demonstrations and interactive exercises that help students explore the foundations of art.

Product Details

ISBN-13:
9780155011847
Publisher:
Harcourt College Publishers
Publication date:
09/28/1994
Edition description:
Older Edition
Pages:
273
Product dimensions:
8.54(w) x 10.86(h) x 0.57(d)

Table of Contents

Part 1Design Principles1
1Design Process3
Introduction4
Design Defined4
Procedures6
Steps in the Process6
Thinking8
Getting Started8
Form and Content10
Form and Function12
Looking14
Sources: Nature14
Sources: History and Culture16
Doing18
Thinking with Materials18
Critique20
Constructive Criticism20
2Unity23
Introduction24
Harmony24
Visual Unity26
Gestalt28
Visual Perception28
Ways to Achieve Unity30
Proximity30
Repetition32
Continuation34
Continuity36
Unity with Variety38
The Grid38
Varied Repetition40
Emphasis on Unity42
Emphasis on Variety44
Chaos and Control46
3Emphasis and Focal Point49
Introduction50
Attracting Attention50
Ways to Achieve Emphasis52
Emphasis by Contrast52
Emphasis by Isolation54
Emphasis by Placement56
Degree of Emphasis58
One Element58
Absence of Focal Point60
Emphasizing the Whole over the Parts60
4Scale/Proportion63
Introduction64
Scale and Proportion64
Scale of Art66
Human Scale Reference66
Context68
Scale within Art70
Internal Proportions70
Contrast of Scale72
Scale Confusion74
Surrealism and Fantasy74
Proportion76
Notions of the Ideal76
Root Rectangles78
5Balance81
Introduction82
Imbalance84
Horizontal and Vertical Placement84
Symmetrical Balance86
Architectural Examples86
Examples from Various Art Forms88
Asymmetrical Balance90
Introduction90
Balance by Value and Color92
Balance by Texture and Pattern94
Balance by Position and Eye Direction96
Analysis Summary98
Radial Balance100
Examples in Nature and Art100
Crystallographic Balance102
Allover Pattern102
6Rhythm105
Introduction106
Visual Rhythm106
Rhythm and Motion108
Shapes and Repetition108
Alternating Rhythm110
Patterns and Sequence110
Progressive Rhythm112
Converging Patterns112
Rhythmic Sensations114
Engaging the Senses114
Part 2Design Elements117
7Line119
Introduction120
Defining Form120
Line and Shape122
Defining Shape122
Types of Line124
Actual, Implied, and Psychic Lines124
Line Direction126
Horizontal, Vertical, and Diagonal Lines126
Contour and Gesture128
Precision or Spontaneity128
Line Quality130
Creating Variety and Emphasis130
Line as Value132
Using Lines to Create Dark and Light132
Line in Painting134
Outline of Forms134
Explicit Line136
Lost-and-Found Contour138
Suggestions of Form138
8Shape/Volume141
Introduction142
Volume/Mass144
Working in Two and Three Dimensions144
Naturalism and Distortion146
Exaggerated Shapes146
Naturalism and Idealism148
Nature Improved148
Abstraction150
Essence of Shape150
Nonobjective Shapes152
Pure Forms152
Rectilinear and Curvilinear Shapes154
Positive/Negative Shapes156
Introduction156
Integration158
Confusion160
9Texture163
Introduction164
Adding Visual Interest164
Tactile Texture166
Actual and Implied166
Collage168
Visual Texture170
Visual Impression170
Trompe L'oeil172
Texture and Pattern174
Variation versus Regularity174
10Illusion of Space177
Introduction178
Occupying Space in Two Dimensions178
Devices to Show Depth180
Size180
Exaggerated Size182
Overlapping184
Vertical Location186
Aerial Perspective188
Linear Perspective190
One-Point Perspective192
Two-Point Perspective194
Multipoint Perspective196
Amplified Perspective198
A Different Point of View198
Multiple Perspective200
A Pictorial Device200
Isometric Projection202
A Spatial Illusion202
Open Form/Closed Form204
The Concept of Enclosure204
Transparency206
Equivocal Space206
Spatial Puzzles208
Ignoring Conventions208
11Illusion of Motion211
Introduction212
Reflecting the World around Us212
Anticipated Motion214
"Seeing" the Action214
Ways to Suggest Motion216
Figure Repeated, Figure Cropped216
Blurred Outlines218
Multiple Image220
12Value223
Introduction224
Light and Dark224
Value Pattern226
Variations in Light and Dark226
Value as Emphasis228
Creating a Focal Point228
Value and Space230
Using Value to Suggest Space230
Techniques232
An Overview232
13Color235
Introduction236
Color Theory236
Color Characteristics238
Light and Color Perception238
Influence of Context240
Properties of Color242
Hue242
Value244
Intensity/Complementary Colors246
Visual Color Mixing248
Techniques That Suggest Light248
Cool/Warm Colors250
Identifying Color with the Senses250
Color as Emphasis252
Color Dominance252
Color and Balance254
Achieving Balance within Asymmetrical Composition254
Color and Space256
Color's Spatial Properties256
Color Schemes258
Monochromatic/Analogous258
Complementary/Triadic260
Color Discord and Vibrating Colors262
Unexpected Combinations262
Color Uses264
Local, Optical, Arbitrary264
Emotional Color266
Color Evokes a Response266
Color Symbolism268
Conceptual Qualities of Color268
Color versus Value270
A Continuing Debate270
Glossary272
Bibliography275
Photographic Sources277
Index279

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >