Design Basics Index

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Overview

Master the 3 C's of Head-Turning Design!

Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:

Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.

Composition: Practice combining the components of a design in a visually ...

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More About This Book

Overview

Master the 3 C's of Head-Turning Design!

Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:

Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.

Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.

Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.

Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.

Product Details

  • ISBN-13: 9781581805017
  • Publisher: F+W Media, Inc.
  • Publication date: 12/3/2004
  • Pages: 360
  • Sales rank: 128,754
  • Product dimensions: 4.80 (w) x 7.96 (h) x 1.03 (d)

Meet the Author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.

Customer Reviews

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Sort by: Showing all of 3 Customer Reviews

  • Posted October 26, 2009

    Awesome!

    As a new design student I found this book to be very informative and helpful. The included excercises are great for helping you to understand the principals behind what you're reading. This will be a well worn addition to my design library!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

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    Posted July 2, 2009

    No text was provided for this review.

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    Posted December 19, 2010

    No text was provided for this review.

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