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Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
     

Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

5.0 1
by Max Chafkin
 

Apple Inc. is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.


And yet very little is known about life inside Apple. The company is pathologically secretive—even

Overview

Apple Inc. is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.


And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable thirty-year story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.


This Fast Company original ebook is unlike any other book about Apple. Author Max Chafkin led a team of reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one former executive says “taught the world taste.”


Former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.

Product Details

ISBN-13:
9781614520863
Publisher:
Fast Company
Publication date:
08/01/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
1 MB

Meet the Author

Max Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.

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Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This is a very fast read and a great compilation of stories from those who worked with Steve Jobs. This is also a great companion to the Jobs biography by Walter Isaacson. Many of the people that contributed to Design Crazy were also quote in the biography. This was written in a way that it was easy to pick back up where ever I would leave off. If you liked reading the Steve Jobs biography, then you'll definitely love picking this up as a companion reader.