Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design

Overview

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order

—See how ...

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Overview

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order

—See how known pairings and selection methods can be used in real-world projects

—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations

—Realize the basic tenets of color theory as it is broken down into clear and actionable directives

—Uncover tips and techniques for using color in client-based design work

Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

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Editorial Reviews

From the Publisher
"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." — Library Journal
From the Publisher

"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." — Library Journal

From the Publisher

"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." — Library Journal

Library Journal
In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative.
Read More Show Less

Product Details

  • ISBN-13: 9781592537198
  • Publisher: Rockport Publishers
  • Publication date: 1/1/2012
  • Series: Design Elements Series
  • Pages: 160
  • Product dimensions: 8.25 (w) x 10.25 (h) x 0.50 (d)

Meet the Author

Aaris Sherin is a New York based writer, educator and designer. She is author of the book, SustainAble: A handbook of materials and applications for graphic designers and their clients and is founder of
Fit to Thrive a consulting company that is dedicated to addressing complex design-related issues can occur across media and disciplines.

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Table of Contents

Introduction: Color in Design

Chapter 1: Communicating with Color

What Is Color?

Theory in Practice

Choosing a Color Palette

Color Systems

Chapter 2: Form and Space

Form and Space

Elements of Design

Color and Image

Type in Color

Chapter 3: Meaning and Emotion

Color and Psychology

Mood and Symbolism

Culture and Place

Aspects of Color

Color as Identifier

Chapter 4: Organizing with Color

Catching a Viewer’s Attention

Series and Structure

Infographics

Layouts

Color in Motion and Media

Chapter 5: Rules for Working with Color

Color Quick Start

Ten Rules for Working with Color

Real-Life Exceptions

Strategies for Working with Clients

Contributors

Acknowledgments

About the Author

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