Design Firms Open for Business by Steven Heller, Lita Talarico |, Paperback | Barnes & Noble
Design Firms Open for Business

Design Firms Open for Business

by Steven Heller, Lita Talarico
     
 

While many young designers perceive a design studio to be little more than a table and computer, the majority of businesses consider the physical locale and architectural surroundings of a firm to be as important as the work that is produced. Design Firms Open for Business is a firsthand look inside studios and offices, both large and small, from all over

Overview

While many young designers perceive a design studio to be little more than a table and computer, the majority of businesses consider the physical locale and architectural surroundings of a firm to be as important as the work that is produced. Design Firms Open for Business is a firsthand look inside studios and offices, both large and small, from all over the world. The inner workings of more than 40 different-sized and variously focused design establishments are explored, offering keen insights into firms working on everything from two- to three-dimensional projects. Designers reveal their thinking about a broad spectrum of important issues, ranging from the names they selected to the underlying philosophy of their practices to the business models they employ. Profusely illustrated with photos of both specific work and working environments, this book provides a unique blend of analysis and biography rolled into one. Each firm is placed in the spotlight, providing an array of successful models to consider by those who are looking to start their own ventures and by those experienced professionals looking for fresh ideas.

Product Details

ISBN-13:
9781581159301
Publisher:
Skyhorse Publishing
Publication date:
03/01/2013
Pages:
256
Sales rank:
1,157,380
Product dimensions:
7.20(w) x 9.10(h) x 0.80(d)

Meet the Author

Steven Heller is co-chair of the MFA Design: Design as Author program at the School of Visual Arts, New
York. His many previous books include Typographic
Universe, New Modernist Type, and
Scripts.

Lita
Talarico is theco-founder and co-chair of the MFA Design / Designer as Author + Entrepreneur program at the
School of Visual Arts in New York City. She has been active for the past thirty years as a producer, editor, writer, and educator in the worlds of architecture and graphic design. She co-founded the SVA Masters Workshop in Italy, an ongoing summer program that examines the origins of type and typography.Her books include Typography Sketchbooks, The Design Entrepreneur, and Graphic: Inside the Sketchbooks of the World's
Great Graphic Designers.She teaches and lectures on design entrepreneurialism around the world.

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