Design for Communication: Conceptual Graphic Design Basics / Edition 1

Paperback (Print)
Buy Used
Buy Used from BN.com
$38.23
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $4.49
Usually ships in 1-2 business days
(Save 93%)
Other sellers (Paperback)
  • All (32) from $4.49   
  • New (11) from $23.45   
  • Used (21) from $4.49   

Overview

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Read More Show Less

Product Details

  • ISBN-13: 9780471418290
  • Publisher: Wiley
  • Publication date: 5/23/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 264
  • Sales rank: 1,009,722
  • Product dimensions: 7.46 (w) x 9.21 (h) x 0.54 (d)

Meet the Author

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.

Read More Show Less

Table of Contents

Introduction.

What Is Graphic Design?

What Do Graphic Designers Do?

I Want to Be a Graphic Designer—Where Do I Begin?

The Design Process.

Why Bother with Such a Long Process When I Just Like to Make Things?

Why Should I Do These Assignments?

Section 1: The Elements and Principles of Design.

Star Symbol/Susan Merritt, San Diego State University, San Diego.

Object Semantics/Kermit Bailey, North Carolina State University, Raleigh.

Symbol Design/Lisa Fontaine, Iowa State University, Ames.

Lettermark/Susan Merritt, San Diego State University, San Diego.

Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk.

Letterform as Shape/Jan Conradi, State University of New York at Fredonia.

Concert Poster/Arnold Holland, California State University, Fullerton.

Design History Chair/Hank Richardson, Portfolio Center, Atlanta.

Section 2: T ypography as Image.

Shaping Words/Richard Ybarra, Art Institute of California, San Diego.

Newspaper Stories—A Typographic Workshop/Jürgen Hefele, Fachhochschule Augsburg, Germany.

Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey.

Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston.

Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea.

Directions Poster/Frank Baseman, Philadelphia University, Philadelphia.

Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.

Section 3: Creative Wordplay.

Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston.

Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul.

Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk.

Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia.

CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis.

Section 4: Word and Image.

Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston.

Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston.

Book Cover Design: Einstein’s Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston.

Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.

Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston.

Stamp Design/Michael Burke, Fachhochschule Schwäbisch Gmünd, Germany.

Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston.

Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh.

The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh.

Section 5: Grid and Visual Hierarchy.

Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston.

Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston.

Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City.

Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County.

The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston.

Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis.

Journey Journal/Gülizar Çepoğlu, London College of Printing, London.

Section 6: Visual Advocacy.

The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston.

Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston.

Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston.

Happy Deutschland/Jürgen Hefele, Fachhochschule, Augsburg, Germany.

Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.

Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia.

Bibliography.

Instructor Contact Information.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)