Design for Communication: Conceptual Graphic Design Basics / Edition 1

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Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

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Product Details

  • ISBN-13: 9780471418290
  • Publisher: Wiley
  • Publication date: 5/23/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 264
  • Sales rank: 1,031,273
  • Product dimensions: 7.46 (w) x 9.21 (h) x 0.54 (d)

Meet the Author

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.

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Table of Contents


What Is Graphic Design?

What Do Graphic Designers Do?

I Want to Be a Graphic Designer—Where Do I Begin?

The Design Process.

Why Bother with Such a Long Process When I Just Like to MakeThings?

Why Should I Do These Assignments?

Section 1: The Elements and Principles of Design.

Star Symbol/Susan Merritt, San Diego State University, SanDiego.

Object Semantics/Kermit Bailey, North Carolina StateUniversity, Raleigh.

Symbol Design/Lisa Fontaine, Iowa State University,Ames.

Lettermark/Susan Merritt, San Diego State University, SanDiego.

Vinyletteror/Kenneth Fitzgerald, Old Dominion University,Norfolk.

Letterform as Shape/Jan Conradi, State University of New Yorkat Fredonia.

Concert Poster/Arnold Holland, California State University,Fullerton.

Design History Chair/Hank Richardson, Portfolio Center,Atlanta.

Section 2: T ypography as Image.

Shaping Words/Richard Ybarra, Art Institute of California,San Diego.

Newspaper Stories—A Typographic Workshop/JürgenHefele, Fachhochschule Augsburg, Germany.

Typographic Self-Portrait/Esen Karol, Mimar Sinan University,Istanbul, Turkey.

Typographic Self-Portrait/Elizabeth Resnick, MassachusettsCollege of Art, Boston.

Typeface Poster/Hyun Mee Kim, Samsung Art and DesignInstitute, Seoul, Korea.

Directions Poster/Frank Baseman, Philadelphia University,Philadelphia.

Poetry in Motion/Elizabeth Resnick, Glenn Berger,Massachusetts College of Art, Boston.

Section 3: Creative Wordplay.

Descriptive Pairs/Elizabeth Resnick, Massachusetts College ofArt, Boston.

Letters as Image/Hyun Mee Kim, Samsung Art and DesignInstitute, Seoul.

Concrete Poetry/Kenneth Fitzgerald, Old Dominion University,Norfolk.

Arthur Murray Dance Advertisement/Frank Baseman, PhiladelphiaUniversity, Philadelphia.

CD Cover: Typographic Music/Heather Corcoran, WashingtonUniversity, St. Louis.

Section 4: Word and Image.

Word and Image/Elizabeth Resnick, Massachusetts College ofArt, Boston.

Book Cover Design: The Interpretation of Dreams bySigmund Freud/Elizabeth Resnick, Massachusetts College of Art,Boston.

Book Cover Design: Einstein’s Dreams by AlanLightman/Elizabeth Resnick, Massachusetts College of Art,Boston.

Postage Stamp Design: A Celebration of Cultural Diversity inAmerica/Elizabeth Resnick, Glenn Berger, MassachusettsCollege of Art, Boston.

Postage Stamp Design: A Celebration of American PrimaryEducation: Reading, Writing, Mathematics, and Science/ElizabethResnick, Massachusetts College of Art, Boston.

Stamp Design/Michael Burke, Fachhochschule SchwäbischGmünd, Germany.

Sculpture Poster/Tom Briggs, Massachusetts College of Art,Boston.

Gardening Poster/Karen Berntsen, Carnegie Mellon University,Pittsburgh.

The Kitchen of Meaning Exhibition Poster/Kermit Bailey,North Carolina State University, Raleigh.

Section 5: Grid and Visual Hierarchy.

Typographic History Spread/Elizabeth Resnick, MassachusettsCollege of Art, Boston.

Two-Sided Typeface Poster/Judith Aronson, Simmons College,Boston.

Three Type Specimens/Carol Sogard, University of Utah, SaltLake City.

Visual Poetry Calendar/Peggy Re, Beth Hay, University ofMaryland, Baltimore County.

The Science Lecture Series Posters/Elizabeth Resnick,Massachusetts College of Art, Boston.

Book: Lewis and Clark/Heather Corcoran, WashingtonUniversity, St. Louis.

Journey Journal/Gülizar Çepoğlu, LondonCollege of Printing, London.

Section 6: Visual Advocacy.

The Literacy Poster: Learn to Read/Elizabeth Resnick,Massachusetts College of Art, Boston.

Human Rights Poster/Elizabeth Resnick, Massachusetts Collegeof Art, Boston.

Designing Dissent: Advocacy Poster Series/Elizabeth Resnick,Massachusetts College of Art, Boston.

Happy Deutschland/Jürgen Hefele, Fachhochschule,Augsburg, Germany.

Three-dimensional Direct Response (Mail) Solicitation/ElizabethResnick, Glenn Berger, Massachusetts College of Art,Boston.

Tolerance Bus Shelter Poster/Frank Baseman, PhiladelphiaUniversity, Philadelphia.


Instructor Contact Information.


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