Design for Hackers: Reverse Engineering Beauty [NOOK Book]

Overview

"If you want to learn to create great design yourself...there simply is no way to do so with lists of rules. Instead, I want to provide you with a new set of eyes through which you can see the world anew."---DAVID KADAVY

WHY DID MONET NEVER USE THE COLOR BLACK IN HIS PAINTINGS?

WHY IS THE GOLDEN RATIO NOT ALL IT'S CRACKED UP TO BE?

WHY IS COMIC SANS SUCH A HATED FONT?

It's ...

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Design for Hackers: Reverse Engineering Beauty

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Overview

"If you want to learn to create great design yourself...there simply is no way to do so with lists of rules. Instead, I want to provide you with a new set of eyes through which you can see the world anew."---DAVID KADAVY

WHY DID MONET NEVER USE THE COLOR BLACK IN HIS PAINTINGS?

WHY IS THE GOLDEN RATIO NOT ALL IT'S CRACKED UP TO BE?

WHY IS COMIC SANS SUCH A HATED FONT?

It's amazing what you can learn about great web design by asking questions like these. Award-winning designer David Kadavy uses this "reverse-engineering" process in Design for Hackers to deconstruct classical design principles and techniques from web designers. Using an eclectic array of reverse-engineered examples, ranging from Twitter's latest redesign, to Target's red shopping carts, and ancient graffiti from the walls of Pompeii, he explains:

  • COLOR THEORY: How can you enliven your designs by understanding how colors interact?
  • PROPORTION AND GEOMETRY: How can you establish a grid that is suitable for the device on which your design will be displayed?
  • SIZE AND SCALE: How can you create clean design just by choosing the right type sizes?
  • WHITE SPACE: How can you use it elegantly to communicate clearly?
  • COMPOSITION AND DESIGN PRINCIPLES: How can you use them to make your designs more compelling?
  • TYPOGRAPHIC ETIQUETTE: What tiny typographic details can make a huge difference in what you're communicating?
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Product Details

  • ISBN-13: 9781119999010
  • Publisher: Wiley
  • Publication date: 8/8/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 352
  • Sales rank: 630,335
  • File size: 35 MB
  • Note: This product may take a few minutes to download.

Meet the Author

David Kadavy is a user interface designer whose clients include Silicon Valley startups such as oDesk, UserVoice, and PBworks. He led the design departments at two Silicon Valley startups and an architecture firm, taught a college course in typography, and studied ancient typography in Rome. David blogs about design at kadavy.net, and his Twitter handle is @kadavy.
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Table of Contents

Introduction 1

Part I: Understanding Design.

CHAPTER 1: Why Design Matters 9

CHAPTER 2: The Purpose of Design 19

Part II: Medium and Form.

CHAPTER 3: Medium and Form in Typography 37

CHAPTER 4: Technology and Culture 75

Part III: Composition.

CHAPTER 5: Fool's Golden Ratio: Understanding Proportions 105

CHAPTER 6: Holding the Eye: Composition and Design Principles 133

CHAPTER 7: Enlivening Information: Establishing a Visual Hierarchy 167

Part IV: Color.

CHAPTER 8: Color Science 195

CHAPTER 9: Color Theory 235

Part V: Appendixes.

APPENDIX A: Choosing and Pairing Fonts 291

APPENDIX B: Typographic Etiquette 311

Index 329

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