Design Fundamentals for New Media / Edition 1

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Overview

While design principles remain the same whatever the medium, digital technology can shape their application in a profound way. In this unique and timely book, design educator James Bennett introduces and examines the fundamental elements of design from the perspective of a generation of designers raised on "new media." Foundational design concepts are explored in full-page spreads that integrate text and artwork to illustrate contemporary approaches to designing for digital media. Combining timeless principles with leading-edge technology in a smart full-color package, Design Fundamentals for New Media opens the door to a rich and rewarding way of exploring modern design techniques.

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Product Details

  • ISBN-13: 9781401837792
  • Publisher: Cengage Learning
  • Publication date: 7/22/2004
  • Series: Design Concepts Series
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 368
  • Sales rank: 1,063,933
  • Product dimensions: 7.98 (w) x 9.98 (h) x 0.70 (d)

Meet the Author

James Gordon Bennett has been intricately involved with the marriage of design and technology as both designer and educator. He is chair of the Web Development program and Coordinator of the MFA in Media Design Management program at the International Academy of Design and Technology in Tampa. He has done extensive work at the highly experimental Arts and Technology Lab at the University of South Florida and is the author of Thomson's Design Fundamentals for New Media. Mr. Bennett has also been a curriculum consultant and subject matter expert for several colleges.

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Table of Contents

Being a New Media Designer.The Design Process.Space.Line.Shape.Value.Texture.Color.Using Color.Composition and Layout.Balance.Perspective.Repetition and Rhythm.Association.Abstraction.Style.Emphasis.Type.Time.Interactivity.Importing Media.

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