Design It Yourself: Logos,Letterheads,and Business Cards: The Non-Designer's Step-by-Step Guide

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Overview

This is not a design theory book - it is a design instruction book. Artist and author huck Green steps you through the concept, layout, and production process of creating a marketing smart ogo and incorporating it into an eye-catching letterhead, business card, and envelope. From the initial esearch to checking the quality of the final, printed product, nothing is left to chance - follow his ead and the result of your efforts will be professional-quality materials at a ...
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More About This Book

Overview

This is not a design theory book - it is a design instruction book. Artist and author huck Green steps you through the concept, layout, and production process of creating a marketing smart ogo and incorporating it into an eye-catching letterhead, business card, and envelope. From the initial esearch to checking the quality of the final, printed product, nothing is left to chance - follow his ead and the result of your efforts will be professional-quality materials at a design-it-yourself rice.

Design-It-Yourself features: Step-by-step instructions written in easy-to-understand language.
Detailed checklists for all aspects of concept, design, and production.
350 full-color illustrations
25 Design Recipes including page layouts and dimensions, typeface suggestions, names, and sizes, color deas, paper information, sources for graphics and photographs, and complete production guidance.

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Product Details

  • ISBN-13: 9781564967688
  • Publisher: Rockport Publishers
  • Publication date: 7/1/1901
  • Series: Design It Yourself Series
  • Pages: 160
  • Product dimensions: 8.50 (w) x 11.00 (h) x 0.44 (d)

Meet the Author

Chuck Green is the principal owner of computer software company Logic Arts, and has worked with clients including AT&T, Lotus Development, and the United States Navy. He is the author of Rockport Publishers' Design It Yourself: Logos, Letterheads, and Business Cards; Desktop Publishers Ideas Book, 2nd Edition; and Clip Art Crazy, and is a frequent contributor to several design and business publications.
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Table of Contents

Introduction 8

PART 1 Step-By-Step Design 10
Step 1 Establish Your Mission 12
Step 2 Do Some Research 14
Step 3 Create a Name 16
Step 4 Write a Defining Phrase 18
Step 5 Choose a Style 20
Step 6 Choose Your Tools 22
Step 7 Design a Logo 24
Step 8 Choose a Technique
Step 9 Lay Out a Letterhead 38
Step 10 Lay Out a Business Card 42
Step 11 Lay Out an Envelope 44
Step 12 Find a Printer 46
Step 13 Choose Paper 48
Step 14 Prepare for the Press 50
Step 15 Print and Proof It 52

PART 2 Design Recipes 54
How to Use the Recipes 56
Style 1 Bleeding Edge 58
Style 2 Border 62
Style 3 Boxes 66
Style 4 Burst 70
Style 5 Circles 74
Style 6 Comics 78
Style 7 Corners 82
Style 8 Experimental 86
Style 9 Floating Objects 90
Style 10 Flowchart 94
Style 11 Form 98
Style 12 Horizontal Bar 102
Style 13 Lines 106
Style 14 Opposing Elements 110
Style 15 Outlines 114
Style 16 Photographs 118
Style 17 Products 122
Style 18 Rectangles 126
Style 19 Scribbles 130
Style 20 Shadows 134
Style 21 Simplicity 138
Style 22 Stack 142
Style 23 Transparency 146
Style 24 Type 150
Style 25 Vertical Bar 154

Glossary 158
Index 160
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Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted December 12, 2001

    Chuck Green is Brilliant

    I love Design It Yourself. I've been looking for months and this is the first time that someone has been able to explain how the design process actually works. Thank you. Thank you. Thank you.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted August 6, 2001

    Calling all beginning graphic desigers - YOU NEED THIS BOOK!

    This book was just what I was looking for to help me start my budding graphic design business. Chuck Green has written a clear and concise instructional book on how to design a business's identity, from soup to nuts. Each topic is conveniently broken down into manageable, easy-to-follow steps, and he includes a checklist that can be used over and over again in all your design projects. Plus, he provides a broad range of great design ideas that you can use directly, or to get your creative juices flowing when you get stuck. Chuck not only SHOWS good design ideas, but he also EXPLAINS why they're good and why they work (a point that so many design authors miss.) I can't wait for future Design-It-Yourself installments from Mr. Green. Thanks!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted September 3, 2001

    Great Ideas!

    I found this book to be full of fantastic color palettes, and really interesting and simple suggestions on type and photography use. Very clean. I would suggest this book to anyone who is looking for fresh ideas.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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