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SEVEN PRINCIPLES FOR ...
SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES
One: Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.
Two: Design The Organization
Nurture taste, talent, and a design culture.
Three:The Product Is The Marketing
Great products sell themselves.
Four: Design Is Systems Thinking
Product and context are one.
Five: Design Out Loud
Prototype to perfection.
Six: Design Is For People
Connect with your customer.
Seven: Design with Conviction
Commit to a unique voice.
Introduction: Apple, Design and Steve Jobs
Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage
Chapter 2: Design The Organization: Nurturing taste, talent and a design culture
Chapter 3: The Product Is the Marketing: Great Products Sell Themselves
Chapter 4: Design Is Systems Thinking: Product and context are one.
Chapter 5: Design Out Loud: Prototyping to Perfection
Chapter 6: Design Is For People: Connecting with Your Customer
Chapter 7: Design With Conviction: Commit to a unique voice
Posted December 20, 2012
The heartbeat of Apple’s success is deep reverence for design. The late CEO Steve Jobs had a vision for Apple that included using design to create “insanely great” products to wow customers and provide an exceptional user experience. That’s why people wait in line for days to be the first to own the newest iPhone or iPad. It’s also why the company is a runaway financial success. LUNAR president and designer John Edson examines the seven design precepts underlying Apple’s success and explains how to apply them to your business. Edson regales readers with first-hand experiences and provides an inside look into Apple. If Apple were to design a book, it would look like this beautiful volume, with its clean white cover, glossy stock and elegant typeface. getAbstract believes designers and business managers should embrace and learn from Edson’s report on Apple’s successful devotion to design.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted July 17, 2012