Design Management: Using Design to Build Brand Value and Corporate Innovation by Brigitte Borja De Mozota | NOOK Book (eBook) | Barnes & Noble
Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

by Brigitte Borja De Mozota
     
 

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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company

Overview

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

Product Details

ISBN-13:
9781581159370
Publisher:
Skyhorse Publishing
Publication date:
08/01/2003
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
288
File size:
5 MB

Meet the Author

Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.

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