Design Management: Using Design to Build Brand Value and Corporate Innovation [NOOK Book]

Overview

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, ...
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Design Management: Using Design to Build Brand Value and Corporate Innovation

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Overview

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
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Product Details

  • ISBN-13: 9781581159370
  • Publisher: Skyhorse Publishing
  • Publication date: 8/1/2003
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 288
  • File size: 6 MB

Meet the Author

Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.

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Table of Contents

Acknowledgments
Foreword
Preface
Pt. I The Fundamentals of Design Management
Ch. 1 The Field of Design 2
Ch. 2 The History of Design: Portraits of Entrepreneurs 21
Ch. 3 Design and Business Performance 40
Ch. 4 Design Management 67
Pt. II The Value of Design
Ch. 5 Design and Marketing: Differentiation through Design 81
Ch. 6 Design and Innovation: Coordination through Design 114
Ch. 7 Design and Strategy: Transformation through Design 142
Pt. III Design Management in Practice
Ch. 8 The Design Firm 167
Ch. 9 Operational Design Management 186
Ch. 10 Functional Design Management: Managing the Design Department 214
Ch. 11 Strategic Design Management 238
Conclusion 258
Bibliography 261
Index 276
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