Design Management: Managing Design Strategy, Process and Implementation / Edition 1

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Design management - the management of design strategies, processes and projects - is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

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Editorial Reviews

From the Publisher

A key text. Rich, stimulating and easy to read.

I will be using as a key text... Very excited to finally have a book for my course.

An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design.

Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals.

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Product Details

  • ISBN-13: 9782940373123
  • Publisher: Bloomsbury Academic
  • Publication date: 11/1/2006
  • Series: Required Reading Range Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 216
  • Sales rank: 807,552
  • Product dimensions: 8.70 (w) x 11.70 (h) x 1.30 (d)

Meet the Author

Kathryn Best was Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. She is now a designer, consultant, author and educator.
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Table of Contents

Introduction     6
How to get the most out of this book     8
Context     10
What is Design Management?     12
Why is Design Management Important?     16
The Design Management Timeline     20
Managing the Design Strategy     26
Identifying Opportunities for Design     28
Understanding the Audience and Market     34
Interpreting Client and Customer Needs     40
Auditing the Use of Design     44
Establishing the Design Strategy     48
Promoting and Selling the Design Strategy     54
Planning for Long-term Growth     58
Case Study: The Argus 3 Thermal-imaging Camera     62
Case Study: Camper     66
Interview: Dr. Chris H. Luebkeman, Arup Group     72
Interview: Darryl Feldman, Yahoo!     74
Key Skills
Managing Client Relations     76
Guiding Design Decisions     80
Developing Good Working Relationships     82
Verbal Communication     84
Managing the Design Process     90
Giving Form to Business Strategy     92
Increasing Awareness with Design     96
Expressing the Brand Through Design     100
Initiating Design Projects     104
Design Methods     108
Design Processes     112
Competitive Advantage Through Design     118
Case Study: Kajima Design Europe for JVC     122
Case Study; The Honda Zoomer     128
Interview: Mat Hunter, IDEO Europe     130
Interview: Brian Smith, FeONIC Plc.     132
Key Skills
Managing Creative Teams     134
Facilitating the Design Process     136
Developing Collaborative Cultures     140
Visual Communication     142
Managing the Design Implementation     146
The Project Management Process     148
Project Management in Practice     154
Social and Environmental Responsibilities     158
Design Policies, Procedures and Guidelines     162
Translating Global Design into Local Design     166
Measuring the Success of Design     170
Reviewing and Revising the Design Strategy     174
Case Study: FooGo/The Formation     176
Case Study: The Silken Group     178
Interview: Colum Lowe, NHS (UK)     182
Interview: Lynne Elvins, A420     184
Key Skills
Management and Leadership     186
Leading and Advocating Design     188
Written Communication     192
Appendix     196
18 Views on Design Management     198
Further Resources     204
Glossary     208
Index     210
Additional Credits     214
Acknowledgements     215
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  • Posted August 5, 2010

    I Also Recommend:

    Fantastic Book - Great Content and Lovely Looking!

    I bought this book after reading The Fundamentals of Design Management by the same author. The book covers design strategy, process and implementation of projects involving design. This book expanded on the use of design management theory by adding value to real businesses, while looking at the balance between the practicalities and maintaining the value of quality design.

    Best combines theory and case studies to explain key concepts which provoke the reader to form their own opinions. I found this really useful, especially when I was familiar with the product or business, such as the notebook company Moleskine which is used as a case study. I felt this allowed me to contextualise the theories in the book with ease. The author's use of leading professionals' ideas and opinions resonate with the reader; I really trusted the information in this book.
    Questions to discuss were asked throughout the book. This really encouraged me to draw my own conclusions which I prefer to being told them! I could see how the questions would be useful in a lecture or during self-study.

    All in all an excellent book on a subject fascinating to anyone interested in design, no matter what role they may play within a project or business.

    Was this review helpful? Yes  No   Report this review
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