Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios

Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios

by Capsule, Maura Keller, Michelle Taute
     
 

ISBN-10: 1592537383

ISBN-13: 9781592537389

Pub. Date: 10/01/2011

Publisher: Rockport Publishers

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach,

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Overview

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.

Product Details

ISBN-13:
9781592537389
Publisher:
Rockport Publishers
Publication date:
10/01/2011
Pages:
448
Sales rank:
943,970
Product dimensions:
8.08(w) x 9.94(h) x 1.11(d)

Table of Contents

Introduction

Planning

Brochures

Logos

Packaging

Portfolios

Creating

Brochures

Logos

Packaging

Portfolios

Implementing

Brochures

Logos

Packaging

Portfolios

Case Studies

Brochures

Logos

Packaging

Portfolios

Fifty Inspiring Ideas

Contributors

About the Authors

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