Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $14.03
Usually ships in 1-2 business days
(Save 64%)
Other sellers (Paperback)
  • All (8) from $14.03   
  • New (6) from $14.98   
  • Used (2) from $14.03   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$14.98
Seller since 2008

Feedback rating:

(4417)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1592537383 SHIPS WITHIN 24 HOURS!! (SAME BUSINESS DAY) GREAT BOOK!!

Ships from: BAY SHORE, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$40.00
Seller since 2012

Feedback rating:

(31)

Condition: New
Trade Paperback New The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to ... create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time. Read more Show Less

Ships from: Santa Monica, CA

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$40.00
Seller since 2012

Feedback rating:

(31)

Condition: New
Trade Paperback New The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to ... create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time. Read more Show Less

Ships from: Santa Monica, CA

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$68.52
Seller since 2011

Feedback rating:

(7)

Condition: New
2011 Paperback New Book New and in stock. 10/1/2011. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you ... will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Morden, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$88.48
Seller since 2010

Feedback rating:

(13)

Condition: New
2011 PAPERBACK New 1592537383 ROCKPORT (40817) Weight: 1400g. / 3.09lbs Great Customer Service! *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In ... the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Les Mesnuls, France

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$454.00
Seller since 2013

Feedback rating:

(0)

Condition: New
2011 Paperback New 9781592537389. Flawless copy, brand new, pristine, never opened--448 pp.; 676 illus. (638 in color. )

Ships from: New Hampton, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.

Read More Show Less

Product Details

  • ISBN-13: 9781592537389
  • Publisher: Rockport Publishers
  • Publication date: 10/1/2011
  • Pages: 448
  • Product dimensions: 8.08 (w) x 9.94 (h) x 1.11 (d)

Meet the Author

Capsule specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community. http://www.capsule.us

A former editor at I.D., Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She also regularly contributes to HOW, STEP, ASID Icon, and Dynamic Graphics. In addition, she holds degrees in both journalism and English from the University of Missouri. http://www.michelletaute.com

Maura Keller is a writer and editor. In addition to freelance writing for more than 50 publications for the past 10 years, she was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis, Minnesota. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.

Read More Show Less

Read an Excerpt

Building a Foundation

“The visual part is fun,” says Thomas Hull, a principal at Rigsby Hull in Houston. “You want to cut right to the chase quickly.” Taking the time to plan, however, is one of the most crucial stages of any successful project. Without knowing exactly what you’re trying to achieve, it’s nearly impossible to come up with an appropriate solution. So, where do you start if it’s not at the keyboard? Ben Graham, a principal at Turnstyle in Seattle, believes there are three things you need to understand right away:

1. The client: do you know who the company really is and what challenges it faces?

2. The target audience: whom does your client want to reach and what will this group find compelling?

3. The relationship between the two: what will be believable to the audience?

These three knowledge points provide the foundation for working on any project, and if you want to truly understand each one, you’ll need to spend some quality time getting to know your client. When Tim Hartford, president of Hartford Design in Chicago works with a new company, his team sits down with the key players and goes through a list of important questions. They’ll ask about the business, target audience, and competition. Most clients can provide fairly detailed information about all three. Also, asking for samples of the company’s existing materials offers further insight.

Read More Show Less

Table of Contents

Introduction

Planning

Brochures

Logos

Packaging

Portfolios

Creating

Brochures

Logos

Packaging

Portfolios

Implementing

Brochures

Logos

Packaging

Portfolios

Case Studies

Brochures

Logos

Packaging

Portfolios

Fifty Inspiring Ideas

Contributors

About the Authors

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)