Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market

Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market

by Capsule
     
 


The nuts and bolts of effective package design

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues.

See more details below

Overview


The nuts and bolts of effective package design

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Product Details

ISBN-13:
9781592533428
Publisher:
Rockport Publishers
Publication date:
07/01/2008
Series:
Design Matters Series
Pages:
192
Product dimensions:
7.70(w) x 10.00(h) x 0.70(d)

Meet the Author


Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logos 01.

Check out their website at www.capsule.us

Table of Contents

Introduction 8

The World of Packaging 11

Planning 24

The Flow of a Process 27

Creating 38

Essential Criteria 41

Designing Packages 67

Implementing 74

Types, Materials, and Faces 77

From Producer to Shelf 93

Resources 98

The Junk Drawer of Knowledge 101

Case Studies 108

Gallery 160

About Capsule 191

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