Design Secrets: Packaging: 50 Real-Life Projects Uncovered

Design Secrets: Packaging: 50 Real-Life Projects Uncovered

by Catharine Fishel
     
 


How well a product is packaged can make or break its commercial success. The latest volume in RockportÆs popular Design Secrets series is a hands-on sourcebook for designers in any industry.

Design Secrets: Packaging deconstructs 50 projectsùranging from food and beverages to gift sets to electronics -- to illuminate some of the best thinking in

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Overview


How well a product is packaged can make or break its commercial success. The latest volume in RockportÆs popular Design Secrets series is a hands-on sourcebook for designers in any industry.

Design Secrets: Packaging deconstructs 50 projectsùranging from food and beverages to gift sets to electronics -- to illuminate some of the best thinking in this challenging arena. Unlike showcase volumes that present only the finished design, this book goes behind the scenes to highlight the entire design process, from how the idea was initially conceived to the techniques and trade secrets that produced the end result. Each project profile includes original sketches, computer visuals, color photographs, and other images, so designers can both see and understand how these award-winning designs came to life.

Filled with inspiration and professional tips, Design Secrets: Packaging will help designers -- and the clients and marketers they work with -- wrap any product in the perfect design.

The Design Secrets series brings you inside the intriguing process of design. Unlike other design books that only show the final product, this series profiles design projects in detail, from concept to completion and all the stages in between, seasoned with the designerÆs insights and inspirations. Each volume presents 50 successful projects, created by leaders in the design field.

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Product Details

ISBN-13:
9781592531295
Publisher:
Rockport Publishers
Publication date:
04/08/2004
Series:
Design Secrets Series
Pages:
208
Product dimensions:
9.00(w) x 12.00(h) x 0.69(d)

Table of Contents

Kama Sutra: Chase Design Group6
Adnam's Brewery: Design Bridge12
Chock Full O' Nuts New York Classics: Lipson Alport Glass & Associates16
Philip B: AdamsMorioka22
Pepsi Blue: MLR Design26
Selfridges: R. Design32
Floris: Trickett & Webb Ltd., Peter Windett Associates36
Wetnoz: Design Edge40
Trident White: Primo Angeli: Fitch46
Tea Tree: Harcus Design48
Marquis Philips wine: IKD Design Sulutions Ply Ltd52
Foschini: The lupiter Drawing Room56
Mr. Lee: Design Bridge60
Vitalizers: Harcus Design64
Target: Design Guys68
Shoks: Jones Knowles Ritchie72
Victorian Olive Groves: David Lancashire Design74
Frulatte: Addis78
Soaptopia: 88 Phases82
Discovery Channel: Parham Santana86
Lipton Teas: Lipson Alport Glass & Associates90
Gerber Legendary Blades: Sandstrom Design96
Greg Norman Estates: Tucker Design100
BriteSmile: Addis104
Perrier: Dragon Rouge108
Paxton & Whitfield: Stratton Windett112
Krusteaz: Bill Chiaravalle116
AG Hair Products: Dossier Creative118
The South Australian Company store: Motiv Design120
SimpleHuman: Smart Design126
Blue Q Gum: Vito Costarella, Kelly Lear, Kathy Soranno, Ingrid Ziti and Michelle Sonderegger, Haley Johnson130
Nk'Mip Wine: Dossier Creative134
Butternut Bread: Willoughby Design Group136
Animal Planet: Alexander Isley, Inc140
Fanta: Z+Co144
Planet Krunch: Crocker, Inc148
Ormonde Jayne: Pyott Design Consultants152
Nissan Europe: Fitch Worldwide (London)154
Perfect 10: Vario158
Mother Megs Fine Foods: Lloyd Grey Design162
Do-It-Yourself CD Cases: Ohio Girl Design166
Aqualibra: Blackburn's Design Consultants172
Tesco Kids: Brandhouse WTS176
Watercolours: Sayles Graphic Design180
Boots Sandwiches: Roundel184
Fanny Farmer/Fannie May: Lienhart Design188
Pol Roger Champagne: Lewis Moberly192
Sun-Rype Fruit & Veggie Bar: karacters design group196
CVS Pharmacy: MLR Design200
Koppers Candy: Mirko Ilic Corp204
Designer Directory206
About the Author208

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