Design Secrets: Packaging: 50 Real-Life Projects Uncovered

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How well a product is packaged can make or break its commercial success. The latest volume in RockportÆs popular Design Secrets series is a hands-on sourcebook for designers in any industry.

Design Secrets: Packaging deconstructs 50 projectsùranging from food and beverages to gift sets to electronics -- to illuminate some of the best thinking in this challenging arena. Unlike showcase volumes that present only the finished design, this book goes behind the scenes to highlight the entire design process, from how the idea was initially conceived to the techniques and trade secrets that produced the end result. Each project profile includes original sketches, computer visuals, color photographs, and other images, so designers can both see and understand how these award-winning designs came to life.

Filled with inspiration and professional tips, Design Secrets: Packaging will help designers -- and the clients and marketers they work with -- wrap any product in the perfect design.

The Design Secrets series brings you inside the intriguing process of design. Unlike other design books that only show the final product, this series profiles design projects in detail, from concept to completion and all the stages in between, seasoned with the designerÆs insights and inspirations. Each volume presents 50 successful projects, created by leaders in the design field.

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Product Details

  • ISBN-13: 9781592531295
  • Publisher: Rockport Publishers
  • Publication date: 4/8/2004
  • Series: Design Secrets Series
  • Pages: 208
  • Product dimensions: 9.00 (w) x 12.00 (h) x 0.69 (d)

Meet the Author

Catharine Fishel specializes in working with and writing about designers and related industries. Her writing has appeared in many leading publications, including PRINT, Communication Arts, Graphis, ID, and many others. She is editor of the website and is the author of books including Paper Graphics, Minimal Graphics, Redesigning Identity, The Perfect Package, Designing for Children, LogoLounge I-VI, the LogoLounge Master Library series, and How to Grow as a Graphic Designer. She lives in Peoria, Illinois.

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Table of Contents

Kama Sutra: Chase Design Group 6
Adnam's Brewery: Design Bridge 12
Chock Full O' Nuts New York Classics: Lipson Alport Glass & Associates 16
Philip B: AdamsMorioka 22
Pepsi Blue: MLR Design 26
Selfridges: R. Design 32
Floris: Trickett & Webb Ltd., Peter Windett Associates 36
Wetnoz: Design Edge 40
Trident White: Primo Angeli: Fitch 46
Tea Tree: Harcus Design 48
Marquis Philips wine: IKD Design Sulutions Ply Ltd 52
Foschini: The lupiter Drawing Room 56
Mr. Lee: Design Bridge 60
Vitalizers: Harcus Design 64
Target: Design Guys 68
Shoks: Jones Knowles Ritchie 72
Victorian Olive Groves: David Lancashire Design 74
Frulatte: Addis 78
Soaptopia: 88 Phases 82
Discovery Channel: Parham Santana 86
Lipton Teas: Lipson Alport Glass & Associates 90
Gerber Legendary Blades: Sandstrom Design 96
Greg Norman Estates: Tucker Design 100
BriteSmile: Addis 104
Perrier: Dragon Rouge 108
Paxton & Whitfield: Stratton Windett 112
Krusteaz: Bill Chiaravalle 116
AG Hair Products: Dossier Creative 118
The South Australian Company store: Motiv Design 120
SimpleHuman: Smart Design 126
Blue Q Gum: Vito Costarella, Kelly Lear, Kathy Soranno, Ingrid Ziti and Michelle Sonderegger, Haley Johnson 130
Nk'Mip Wine: Dossier Creative 134
Butternut Bread: Willoughby Design Group 136
Animal Planet: Alexander Isley, Inc 140
Fanta: Z+Co 144
Planet Krunch: Crocker, Inc 148
Ormonde Jayne: Pyott Design Consultants 152
Nissan Europe: Fitch Worldwide (London) 154
Perfect 10: Vario 158
Mother Megs Fine Foods: Lloyd Grey Design 162
Do-It-Yourself CD Cases: Ohio Girl Design 166
Aqualibra: Blackburn's Design Consultants 172
Tesco Kids: Brandhouse WTS 176
Watercolours: Sayles Graphic Design 180
Boots Sandwiches: Roundel 184
Fanny Farmer/Fannie May: Lienhart Design 188
Pol Roger Champagne: Lewis Moberly 192
Sun-Rype Fruit & Veggie Bar: karacters design group 196
CVS Pharmacy: MLR Design 200
Koppers Candy: Mirko Ilic Corp 204
Designer Directory 206
About the Author 208
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