Design To Sell

Overview

Not a designer? Don't have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.

Even if you're not a ...

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Overview

Not a designer? Don't have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.

Even if you're not a designer or you have no marketing experience, you'll get expert advice and learn how to:

  • Develop a market empathy, think like your market, and solve their problems using their language
  • Format your message so it's attractive and easy to read-by taking a crash course in graphic design
  • Save time and money by using Publisher to create several different types of effective marketing pieces-including postcards to promote your business and newsletters that keep you in touch with your customers
  • Use techniques for quickly harnessing powerful Publisher capabilities
  • Do it right from the start and avoid common pitfalls and design mistakes

Each chapter includes an interactive exercise as well as review questions with answers on the author's companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
If you've got a business to market, Microsoft Publisher may be the most valuable software you've never used. Add even a modicum of design and marketing sense, and it'll help you create professional, competitive brochures, sell sheets, postcards, newsletters, ads, all by yourself. In Design to Sell, Roger Parker -- who's demystified desktop publishing for over one million people -- brings his talents to Publisher. The result is a book that focuses on results, not technology, so you can finally give yourself the marketing materials you deserve.

Up front, Parker walks you through planning your marketing materials: defining goals, audiences and messages; understanding competition; setting budgets; and more. Once you do start working with Publisher, Parker shows how to build layouts that are coherent, attractive, readable, consistent -- and communicate your message powerfully. Especially comforting: Parker's multitude of tips on avoiding "amateur" mistakes. Bill Camarda, from the May 2006 Read Only

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Product Details

  • ISBN-13: 9780735622609
  • Publisher: Microsoft Press
  • Publication date: 3/22/2006
  • Series: Bpg-Other Series
  • Edition description: REV
  • Pages: 292
  • Product dimensions: 7.38 (w) x 9.00 (h) x 0.90 (d)

Meet the Author

Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.

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Table of Contents

Pt. 1 Perspective on marketing with design
Ch. 1 Using design to gain a competitive edge 3
Ch. 2 Planning your way to design success 27
Ch. 3 Principles of design success 41
Ch. 4 Crafting messages that clients and prospects will want to read 55
Pt. 2 Working with Publisher
Ch. 5 Getting started with Microsoft Publisher 69
Ch. 6 Creating a foundation for design success 85
Ch. 7 Building design excellence into every page 103
Ch. 8 Taking your design success to the next level 139
Ch. 9 Distributing error-free messages in print and online 153
Pt. 3 Publisher at work
Ch. 10 Promoting your business with postcards 165
Ch. 11 Using newsletters and tip sheets to promote your expertise 187
Ch. 12 Profiting from small ads 217
Pt. 4 Wrapping it up
Ch. 13 Reviewing the 10 most common design errors 231
Ch. 14 Developing a plan for your marketing publications 245
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