×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Design To Sell
     

Design To Sell

by Roger C. Parker, Roger Parker Ph.
 

Readers who are not graphic designers can now design effective marketing materials themselves with this guide written by design authority Parker. The book includes step-by-step instruction and expert tips for designing with Microsoft Office Publisher 2003.

Overview

Readers who are not graphic designers can now design effective marketing materials themselves with this guide written by design authority Parker. The book includes step-by-step instruction and expert tips for designing with Microsoft Office Publisher 2003.

Editorial Reviews

bn.com
The Barnes & Noble Review
If you've got a business to market, Microsoft Publisher may be the most valuable software you've never used. Add even a modicum of design and marketing sense, and it'll help you create professional, competitive brochures, sell sheets, postcards, newsletters, ads, all by yourself. In Design to Sell, Roger Parker -- who's demystified desktop publishing for over one million people -- brings his talents to Publisher. The result is a book that focuses on results, not technology, so you can finally give yourself the marketing materials you deserve.

Up front, Parker walks you through planning your marketing materials: defining goals, audiences and messages; understanding competition; setting budgets; and more. Once you do start working with Publisher, Parker shows how to build layouts that are coherent, attractive, readable, consistent -- and communicate your message powerfully. Especially comforting: Parker's multitude of tips on avoiding "amateur" mistakes. Bill Camarda, from the May 2006 Read Only

Product Details

ISBN-13:
9780735622609
Publisher:
Microsoft Press
Publication date:
03/22/2006
Series:
Bpg-Other Series
Edition description:
REV
Pages:
292
Product dimensions:
7.38(w) x 9.00(h) x 0.90(d)

Related Subjects

Meet the Author

Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews