If you've got a business to market, Microsoft Publisher may be the most valuable software you've never used. Add even a modicum of design and marketing sense, and it'll help you create professional, competitive brochures, sell sheets, postcards, newsletters, ads, all by yourself. In Design to Sell, Roger Parker -- who's demystified desktop publishing for over one million people -- brings his talents to Publisher. The result is a book that focuses on results, not technology, so you can finally give yourself the marketing materials you deserve.
Up front, Parker walks you through planning your marketing materials: defining goals, audiences and messages; understanding competition; setting budgets; and more. Once you do start working with Publisher, Parker shows how to build layouts that are coherent, attractive, readable, consistent -- and communicate your message powerfully. Especially comforting: Parker's multitude of tips on avoiding "amateur" mistakes. Bill Camarda, from the May 2006 Read Only