Design with Type / Edition 1

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Overview

Design with Type was first published in 1952 and appeared in this multi–award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912–1967) was one of Canada’s best-known and most celebrated type compositors and designers.

Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text.

Dair details the main design elements of type – size, weight, structure, form, colour, direction, and texture – and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.

Design with Type is a classic work in a field of design that continues to flourish. Dair’s influence on subsequent typographers and designers of print media is considerable and deserving of further study.

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Editorial Reviews

Montreal Gazette
“… absolutely stunning. Its imaginative and intelligent approach to what many might consider a prosaic subject should delight anyone who uses type as a craft, who finds enjoyment in the printed word, or pleasure in design.”
Graphis: The International Journal of Visual Communication
“Imaginative and intelligent, it makes typography come alive …”
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Product Details

  • ISBN-13: 9780802065193
  • Publisher: University of Toronto Press, Scholarly Publishing Division
  • Publication date: 6/28/2000
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 162
  • Product dimensions: 6.93 (w) x 7.82 (h) x 0.51 (d)

Meet the Author

Carl Dair was awarded numerous prestigious prizes in his field, including the Medal of the Royal Canadian Academy for distinguished achievements in the arts and a Silver Medal at the Leipzig International Book Exhibition. Among his prodigious designs is the Cartier typeface.
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 27, 2000

    Not Worth Your Money

    Giving this book two stars is really stretching it. If you want an approach to teaching design that is almost entirely text that you will spend hours reading, this book is right up your alley. However, if you are a visual learner, and want to see high quality examples of typoography used with layout, get Lynn Hallar's Creative Edge : Page Design. Don't waste your money on this.

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