The Designer's Graphic Stew: Visual Ingredients, Techniques, and Layout Recipes for Graphic Designers

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Overview

Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally. These ingredients are shown in use through a “recipe” format to accomplish strategies such as movement, rhythm, organization, contrast, metaphor, etc. Ingredients are coded and cross-referenced among categories for mix and matching purposes as well as demonstrating varied alternate combinations to achieving different approaches to strategies.

 

Timothy Samara is a graphic designer based in New York City, where ...

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Overview

Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally. These ingredients are shown in use through a “recipe” format to accomplish strategies such as movement, rhythm, organization, contrast, metaphor, etc. Ingredients are coded and cross-referenced among categories for mix and matching purposes as well as demonstrating varied alternate combinations to achieving different approaches to strategies.

 

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

Product Details

  • ISBN-13: 9781592535477
  • Publisher: Rockport Publishers
  • Publication date: 2/1/2010
  • Edition description: Hardcover w/jacket
  • Pages: 248
  • Sales rank: 395,855
  • Product dimensions: 8.48 (w) x 10.04 (h) x 0.90 (d)

Meet the Author

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

Table of Contents

Introduction The Designer as Chef 8

How to Use This Book 10

Basic Techniques 12

Preliminary Prep 14

Graphic Ingredients 36

Pictorial Staples: Icons, Abstract Forms, Patterns, and Varied Image Treatments 38

Chromatic Flavors: Color Palettes Organized Visually and by Concept 76

Typographic Confections: Typeface Combinations, Treatments, and Embellishments 106

Spatial Presentations: Grid Structures, Cropping Strategies, and Proportion Concepts 140

Project Recipes 160

Appetizers and Takeout: Cover Designs, Image-Based Advertisements, and Website Home Pages 162

First Courses: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display 186

Large Plates and Entrees: Packaging Systems, Content-Rich Websites, and Extended Publication Formats 208

The Dessert Tray: A Selection of Purely Typographic Solutions 226

Index by Subject 242

Directory of Contributors 246

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