A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

4.0 1
by Jennifer Visocky O'Grady, Ken O'Grady
     
 

View All Available Formats & Editions

ISBN-10: 1592535577

ISBN-13: 9781592535576

Pub. Date: 02/01/2009

Publisher: Rockport Publishers

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature,

Overview

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Product Details

ISBN-13:
9781592535576
Publisher:
Rockport Publishers
Publication date:
02/01/2009
Series:
Design Field Guide Series
Pages:
192
Sales rank:
128,113
Product dimensions:
6.70(w) x 9.90(h) x 0.50(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago