Designing and Conducting Health Surveys: A Comprehensive Guide / Edition 3

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Designing and Conducting Health Surveys is written for students, teachers, researchers, and anyone who conducts health surveys. This third edition of the standard reference in the field draws heavily on the most recent methodological research on survey design and the rich storehouse of insights and implications provided by cognitive research on question and questionnaire design in particular. This important resource presents a total survey error framework that is a useful compass for charting the dangerous waters between systematic and random errors that inevitably accompany the survey design enterprise. In addition, three new studies based on national, international, and state and local surveys—the UNICEF Multiple Indicator Cluster Surveys, California Health Interview Survey, and National Dental Malpractice Survey—are detailed that illustrate the range of design alternatives available at each stage of developing a survey and provide a sound basis for choosing among them.

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What People Are Saying

From the Publisher
"In this era of tailoring the design of surveys for specific populations, Aday and Cornelius have produced a much-needed text. It breaks with the trend towards highly specialized books on one or two aspects of surveying to cover all steps in the process. This book will help students get the big picture while learning the details of the entire survey process, from hypothesis formulation and measurement to writing the final report. Because of its breadth—a rarity among current survey books—its influence outside the health sciences will be large."
—Don A. Dillman, Regents Professor and the Thomas S. Foley Distinguished Professor of Government and Public Policy in the Department of Sociology and Department of Community and Rural Sociology, Washington State University

"Aday and Cornelius have created a comprehensive volume that is impressive in both breadth and depth and that expertly covers the range of topics that health survey researchers, and survey researchers in general, need to master.  As both a training tool and reference, this book is a tremendously valuable resource."
—Gordon Willis, Ph.D., associate professor, Joint Program for Survey Methodology, University of Maryland

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Product Details

  • ISBN-13: 9780787975609
  • Publisher: Wiley
  • Publication date: 4/14/2006
  • Edition description: New Edition
  • Edition number: 3
  • Pages: 544
  • Sales rank: 489,500
  • Product dimensions: 7.22 (w) x 9.57 (h) x 1.68 (d)

Meet the Author

LU ANN ADAY, PHD, is the Lorne Bain Distinguished Professor in Public Health and Medicine at the University of Texas School of Public Health. She is the author of many books, including Evaluating the Healthcare System: Effectiveness, Efficiency, and Equity (1st ed., 1993; 2nd ed., 1998; 3rd ed., 2004); At Risk in America: The Health and Health Care Needs of Vulnerable Populations in the United States (1st ed., 1993; 2nd ed., 2001); and Reinventing Public Health: Policies and Practices for a Healthy Nation (2005). Dr. Aday is a fellow of AcademyHealth (formerly the Association for Health Services Research) and a member of the Institute of Medicine of the National Academy of Sciences.

LLEWELLYN JOSEPH CORNELIUS, PHD, is Professor of Social Work, University of Maryland at Baltimore, School of Social Work. He is also Associate Director of the Institute for Human Services Policy. He has been a visiting scholar at the University of Ghana-Legon, School of Public Health, Department of Sociology and the University of Texas Health Science Center at Houston, School of Public Health. He also has been a fellow in the U.S. Department of Health and Human Services, Agency for Health Care Policy and Research.

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Table of Contents

Figures, Tables, and Exhibits.

Foreword by Steven B. Cohen.


The Authors.

1. Thinking About Topics for Health Surveys.

2. Matching the Survey Design to Survey Objectives.

3. Defining and Clarifying the Survey Variables.

4. Thinking Through the Relationships Between Variables.

5. Choosing the Methods of Data Collection.

6. Deciding Who Will Be in the Sample.

7. Deciding How Many Will Be in the Sample.

8. General Principles for Formulating Questions.

9. Formulating Questions About Health.

10. Formulating Questions About Demographics and Behavior.

11. Formulating Questions About Knowledge and Attitudes.

12. Guidelines for Formatting the Questionnaire.

13. Monitoring and Carrying Out the Survey.

14. Preparing the Data for Analysis.

15. Planning and Implementing the Analysis of the Data.

16. Writing the Research Report.

Resource A: Personal Interview Survey: UNICEF Multiple Indicator Cluster Survey (MICS-2)—End-Decade Study.

Resource B: Telephone Interview Survey: California Health Interview Survey (CHIS)—2001.

Resource C: Mail Questionnaire Survey: National Dental Malpractice Survey.

Resource D: Selected Sources on Health Surveys.

Resource E: Selected Examples of Health Surveys.


Name Index.

Subject Index.

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