Designing and Conducting Survey Research; A Comprehensive Guide / Edition 2

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Overview

Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results.

Building on the strength of the original book, the second edition:

? Provides a wealth of statistical analysis and techniques to create a complete guide to the survey research process

? Includes an expanded group of exercises and examples covering a broad base of subjects

? Discusses the emerging importance of focus groups in preparing survey questionnaires and in analyzing survey findings

Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.

Incl. an expanded group of exercises & examples covering a broad base of subjects, emerging importance of focus groups.

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Editorial Reviews

Booknews
A practical guide to conducting sample survey research, explaining all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results, and showing how to use surveys in fields such as urban affairs, social science, and public administration. Includes chapter exercises and selected answers, reference appendices, and a glossary. For professionals wishing to conduct a survey research project, and for undergraduate and graduate students in courses in social and behavioral sciences. This second edition is updated and expanded to include statistical techniques and a broader array of exercises. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780787908102
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/28/1997
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 272
  • Product dimensions: 7.28 (w) x 9.50 (h) x 0.90 (d)

Meet the Author

LOUIS M. REA is professor of city planning and director of the School of Public Administration and Urban Studies at San Diego State University. He is an established consultant to numerous municipal jurisdictions and private businesses. RICHARD A. PARKER is a professor in the School of Public Administration and Urban Studies at San Diego State University. He is also a market research and economic consultant to the public and private sectors.
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Table of Contents

Figures, Tables, and Exhibits
Preface
The Authors
1 An Overview of the Sample Survey Process 1
2 Designing Effective Questionnaires: Basic Guidelines 27
3 Developing Survey Questions 45
4 Administering the Questionnaire 65
5 Utilizing Focus Groups in the Survey Research Process 82
6 Understanding Sampling Theory 97
7 Determining the Sample Size 114
8 Selecting a Representative Sample 128
9 Presenting and Describing Survey Data 147
10 Testing the Statistical Significance of Sample Survey Data 166
11 Measuring the Strength of Statistically Significant Relationships in Sample Survey Data 189
12 Preparing an Effective Final Report 198
Resource A Table of Areas of a Standard Normal Distribution 209
Resource B Measures of Central Tendency and Dispersion 215
Resource C: Glossary 233
Resource D: Answers to Selected Exercises 241
Bibliography 247
References 249
Index 251
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