Designing and Conducting Survey Research: A Comprehensive Guide / Edition 3

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Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results.

Incl. an expanded group of exercises & examples covering a broad base of subjects, emerging importance of focus groups.

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Editorial Reviews

On developing and administering questionnaires, ensuring scientific accuracy, and analyzing and reporting results. Annotation c. Book News, Inc., Portland, OR (
A practical guide to conducting sample survey research, explaining all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results, and showing how to use surveys in fields such as urban affairs, social science, and public administration. Includes chapter exercises and selected answers, reference appendices, and a glossary. For professionals wishing to conduct a survey research project, and for undergraduate and graduate students in courses in social and behavioral sciences. This second edition is updated and expanded to include statistical techniques and a broader array of exercises. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780787975463
  • Publisher: Wiley
  • Publication date: 9/5/2005
  • Edition description: REV
  • Edition number: 3
  • Pages: 304
  • Sales rank: 979,429
  • Product dimensions: 7.28 (w) x 9.23 (h) x 1.06 (d)

Meet the Author

LOUIS M. REA is emeritus professor of city planning and former director of the School of Public Affairs at San Diego State University. He is an established survey research consultant to numerous municipal jurisdictions and private businesses and also has extensive experience as a researcher. Rea has taught graduate courses in statistical analysis, survey research, and topics in urban planning.

RICHARD A. PARKER is emeritus professor in the School of Public Affairs at San Diego State University. He is also a market research and economic consultant to the public and private sectors. He specializes in survey research for housing, retail, commercial, water supply, and transportation development and is a widely published author of books and articles.

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Table of Contents

Figures, Tables, and Exhibits
The Authors
1 An Overview of the Sample Survey Process 1
2 Designing Effective Questionnaires: Basic Guidelines 27
3 Developing Survey Questions 45
4 Administering the Questionnaire 65
5 Utilizing Focus Groups in the Survey Research Process 82
6 Understanding Sampling Theory 97
7 Determining the Sample Size 114
8 Selecting a Representative Sample 128
9 Presenting and Describing Survey Data 147
10 Testing the Statistical Significance of Sample Survey Data 166
11 Measuring the Strength of Statistically Significant Relationships in Sample Survey Data 189
12 Preparing an Effective Final Report 198
Resource A Table of Areas of a Standard Normal Distribution 209
Resource B Measures of Central Tendency and Dispersion 215
Resource C: Glossary 233
Resource D: Answers to Selected Exercises 241
Bibliography 247
References 249
Index 251
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