Designing Brand Experience: Creating Powerful Integrated Brand Solutions / Edition 1

Designing Brand Experience: Creating Powerful Integrated Brand Solutions / Edition 1

by Robin Landa
     
 

ISBN-10: 1401848877

ISBN-13: 9781401848873

Pub. Date: 09/02/2005

Publisher: Cengage Learning


In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding…  See more details below

Overview


In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

Product Details

ISBN-13:
9781401848873
Publisher:
Cengage Learning
Publication date:
09/02/2005
Series:
Graphic Design/Interactive Media Series
Edition description:
New Edition
Pages:
304
Product dimensions:
7.90(w) x 9.90(h) x 0.50(d)

Table of Contents


TABLE OF CONTENTS Foreword Introduction: Historical Overview Preface PART I Strategy Chapter 1. What is branding? Chapter 2. The Branding Process PART II IDEAS Chapter 3. Formulating Relevant Branding Ideas Chapter 4. Brand Constructs: Strategic Advantages Part III DESIGN Chapter 5. On Designing Chapter 6. Designing Visual Language Elements of the Brand Identity Chapter 7. Designing Brand Identity Applications: Identification graphics Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design Part IV More Case Studies

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