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In today's competitive marketplace, establishment of a creative brand identity is crucial to achieving brand resonance, and this book is an all-inclusive guide to generating ideas and creating brand applications that are sure to resonate with an audience. A highly illustrative examination of each phase of the branding process includes comprehensive coverage of such brand applications as graphic design and advertising that contribute to the cumulative brand experience. Readers will gain valuable insight into designing individual brand applications such as logos, promotional design, information design, and unconventional formats, while considering helpful comments and full-color illustrations from award-winning, highly respected designers and creative directors the world over.
TABLE OF CONTENTS Foreword Introduction: Historical Overview Preface PART I Strategy Chapter 1. What is branding? Chapter 2. The Branding Process PART II IDEAS Chapter 3. Formulating Relevant Branding Ideas Chapter 4. Brand Constructs: Strategic Advantages Part III DESIGN Chapter 5. On Designing Chapter 6. Designing Visual Language Elements of the Brand Identity Chapter 7. Designing Brand Identity Applications: Identification graphics Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design Part IV More Case Studies
Posted September 9, 2006
I've read all the top books on branding and this one is the only one that covers everything-- strategy, concepts, design and all applications. And the visuals are outstanding!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted May 13, 2006
This book helped me understand just how important it is to control and design every aspect (visual and verbal) of a branding program! It also clearly explains every brand element from concept through design execution.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.