Designing for Behavior Change: Applying Psychology and Behavioral Economics

Overview

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to ...

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Designing for Behavior Change: Applying Psychology and Behavioral Economics

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Overview

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

  • Learn the three main strategies to help people change behavior
  • Identify your target audience and the behaviors they seek to change
  • Extract user stories and identify obstacles to behavior change
  • Develop effective interface designs that are enjoyable to use
  • Measure your product’s impact and learn ways to improve it
  • Use practical examples from products like Nest, Fitbit, and Opower
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Product Details

  • ISBN-13: 9781449367626
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 11/22/2013
  • Edition number: 1
  • Pages: 400
  • Sales rank: 933,214
  • Product dimensions: 6.90 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.

At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.

Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.

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Table of Contents

Foreword

Preface

Understanding the Mind and Behavior Change

Chapter 1: How the Mind Decides What to Do Next

Chapter 2: Why We Take Certain Actions and Not Others

Chapter 3: Strategies for Behavior Change

Discovering the Right Outcome, Action, and Actor

Chapter 4: Figuring Out What You Want to Accomplish

Chapter 5: Selecting the Right Target Action

Developing the Conceptual Design

Chapter 6: Structuring the Action

Chapter 7: Constructing the Environment

Chapter 8: Preparing the User

Designing the Interface and Implementing It

Chapter 9: Moving from Conceptual Designs to Interface Designs

Chapter 10: Reviewing and Fleshing Out the Interface Designs

Chapter 11: Turning the Designs into Code

Refining the Product

Chapter 12: Measuring Impact

Chapter 13: Identifying Obstacles to Behavior Change

Chapter 14: Learning and Refining the Product

Putting It into Practice

Chapter 15: Common Questions and a Start-to-Finish Example

Chapter 16: Conclusion

Glossary of Terms

Resources to Learn More

Bibliography

About the Author

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