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Designing for the Social Web (Voices That Matter Series)

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No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua ...
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Designing for the Social Web

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Overview


No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.


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Product Details

  • ISBN-13: 9780321534927
  • Publisher: New Riders
  • Publication date: 4/30/2008
  • Series: Voices That Matter
  • Pages: 192
  • Product dimensions: 6.90 (w) x 8.90 (h) x 0.40 (d)

Meet the Author


Massachusetts-based JOSHUA PORTER is a web designer, consultant, and blogger who has been building web sites for over a decade. His company, Bokardo Design, focuses exclusively on the interface design and strategy of social web sites and applications. Josh also publishes the popular blog, Bokardo.com.
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Table of Contents

Ch. 1 The Rise of the Social Web 1

Ch. 2 A Framework for Social Web Design 21

Ch. 3 Authentic Conversations 41

Ch. 4 Design for Sign-up 65

Ch. 5 Design for Ongoing Participation 95

Ch. 6 Design for Collective Intelligence 125

Ch. 7 Design for Sharing 143

Ch. 8 The Funnel Analysis 163

Index 179

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