- Shopping Bag ( 0 items )
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.
Moving people to behavior change/designing messages for behavioral inoculation/use of database marketing/etc.
Posted May 1, 2001
Although in a relatively novel field without a plenty references I was happy when I find 'Designing Health Messages', it was not so attractive because of its too elaborating, theoretical nature which prevented it to have practical attractions. Especially, dividing the book into two parts, the first primarily theoretical and the second practical, intensified this problem, even for academics, I think.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.