Designing Logos: The Process of Creating Symbols That Endure

( 3 )

Overview

How to design great logos, step by step by step.

• Lavishly illustrated with 750 color images

• How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a ...

See more details below
Paperback
$24.27
BN.com price
(Save 30%)$35.00 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (9) from $15.95   
  • New (3) from $20.59   
  • Used (6) from $15.95   
Designing Logos: The Process of Creating Symbols That Endure

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$19.49
BN.com price
(Save 44%)$35.00 List Price

Overview

How to design great logos, step by step by step.

• Lavishly illustrated with 750 color images

• How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

Read More Show Less

Product Details

  • ISBN-13: 9781581156492
  • Publisher: Skyhorse Publishing
  • Publication date: 10/14/2008
  • Pages: 224
  • Sales rank: 715,910
  • Product dimensions: 8.40 (w) x 9.90 (h) x 0.60 (d)

Meet the Author

Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA.

Read More Show Less

Table of Contents

Sect. 1 Logos Through the Ages 1

1 Historical Perspective 4

2 Logos in the Larger Context 18

3 Beginning the Process 30

4 Putting "Pen to Paper" 40

5 Alternatives to the Symbol 50

6 Presentation Preparation 64

7 The First Client Presentation 70

8 Subsequent Presentations 76

9 After the Final Selection 82

10 The Standards Manual 90

Sect. 2 Classic Logos 98

Sect. 3 Evolving Designs 149

Index 211

Read More Show Less

Customer Reviews

Average Rating 3.5
( 3 )
Rating Distribution

5 Star

(1)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 14, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 11, 2011

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)