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From the Publisher"Under Moggridge's watch, Designing Media becomes more than a set of interviews.
By the final comments in the last interview, the thrust of its underlying thesis that 'the printed word will not disappear' simply serves as a valedictory to a thesis that the reader has already discovered for themselves. Moggridge assures us that, 'while digital media is directly responsible for falling revenues in music, film and the printed word, individuals and companies will find ways to carve niches in the new digital domain.'" Core 77
"We often hear that mainstream media like television and print are dead. Or perhaps undead — thoughtless, empty shells of human culture and creativity that will soon be vanquished by the heroism of digital technologies. But one need not look far to see that such claims are simply wrong. People still watch TV, go to bookstores, buy CDs, and so on. In Designing Media,Bill Moggridge and his interviewees show us that something more subtle is happening: pre- and post-digital media are combining in weird and complex ways — neither one winning or losing, but each changing the other. Like this book, the future of media is not a vanquishing of monsters but a series of conversations between forms." Ian Bogost, Georgia Institute of Technology, coauthor of Newsgames: Journalism at Play