Designing Online Identities: Successful Graphic Strategies for Brands on the Web

Overview

Brand loyalty is the holy grail of business everywhere- and that business is increasingly e-business. What makes an online brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make online brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, ...
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Overview

Brand loyalty is the holy grail of business everywhere- and that business is increasingly e-business. What makes an online brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make online brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, this book makes the point that strong visual identity that is both memorable and established a relationship of trust with the consumer results in repeat business.

The selection of case studies will be subdivided into chapters, each covering a different scenario. Each case study will be illustrated with the online logo, offline logo (if applicable), and screen shots of the website. There may also be sketches or other materials illustrating the brand.

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Product Details

  • ISBN-13: 9781564968012
  • Publisher: Rockport Publishers
  • Publication date: 11/28/2001
  • Pages: 192
  • Product dimensions: 8.75 (w) x 11.25 (h) x 0.75 (d)

Table of Contents

Introduction 8
1 Brand Recognition 10
2 Image Perception 30
3 Navigational Context 46
4 Content Delivery 62
5 Customer Experience 76
6 Classic Brands 90
7 Boutique Brands 114
8 Dot-Com Brands 128
9 E-commerce Brands 142
10 Self-Branding 156
11 Not-for-Profit Brands 178
About the Author 192
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