Designing Online Identities: Successful Graphic Strategies for Brands on the Webby Clay Andres
Brand loyalty is the holy grail of business everywhere- and that business is increasingly e-business. What makes an online brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make online brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, this book makes the point that strong visual identity that is both memorable and established a relationship of trust with the consumer results in repeat business.
The selection of case studies will be subdivided into chapters, each covering a different scenario. Each case study will be illustrated with the online logo, offline logo (if applicable), and screen shots of the website. There may also be sketches or other materials illustrating the brand.
- Rockport Publishers
- Publication date:
- Product dimensions:
- 8.75(w) x 11.25(h) x 0.75(d)
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