Designing Successful e-Learning , Michael Allen's Online Learning Library: Forget What You Know About Instructional Design and Do Something Interesting / Edition 1

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This is the second volume of six in Michael Allen's e-Learning Library-a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book examines common instructional design practices with a critical eye and recommends substituting success rather than tradition as a guide. Drawing from theory, research, and experience in learning and behavioral change, the author provides a framework for addressing a broader range of learner needs and achieving superior performance outcomes.

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What People Are Saying

From the Publisher
“The theoretical literature on learning and growth can be difficult to master and even more challenging to integrate into e-learning, but Michael has made this easy for all of us. He explains this thinking in clear and accessible language, amplifies the theories with research results, and describes popular approaches by applying these theories to learning and growth. Taking the illustrations even further into the field of e-learning design, he offers useful scenarios and practical examples of how these theories can be employed in online learning programs, providing readers with concrete ideas to leverage them in their own work.” —Nick van Dam, global chief learning officer for Deloitte and founder and chairman, e-Learning For Kids Foundation (

 “Here, through research and examples, Allen delivers vivid ways to realize the promise of e-learning.”—Allison Rossett, professor of educational technology, San Diego State University

“While its target audience is instructional designers, this book should also be required reading for all training managers seeking guidelines on implementing world-class training. Allen provides bridges the gap from theory to practice on both training and educational programs. His guidance is as applicable to classroom-based as it is to e-learning based training.”—Patty Crowell, director, Global Education Services, LSI Logic Corporation

 “Our sales/service performance has greatly improved due to the ideas and processes in Michael Allen's books. They not only solidified our e-learning practices, but enhanced our blended learning skills as well.”—Dave Hooker, vice president, Training and Program Development Institutional Sector, Ecolab Inc.

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Product Details

  • ISBN-13: 9780787982997
  • Publisher: Wiley
  • Publication date: 5/25/2007
  • Series: Essential Tools Resource Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,108,428
  • Product dimensions: 8.00 (w) x 9.25 (h) x 0.48 (d)

Meet the Author

Michael W. Allen pioneered multimedia learning technologies, interactive instructional paradigms, and rapid-prototyping processes, bringing each forward into leading corporate enterprises. He is the chairman and CEO of Allen Interactions Inc. that builds universally acclaimed custom e-learning, provides strategic learning consulting, and trains e-learning professionals in collaboration with ASTD. With a Ph.D. in educational psychology from The Ohio State University, he is an adjunct associate professor at the University of Minnesota Medical School, a popular conference speaker, and a prolific writer.

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Table of Contents

About the library series.





Scenario 1. Hoboken Automotive Devices.

Scenario 2. Water Mountain Beverage Company.

Scenario 3. Top Tech Temps.

Scenario 4. Bellmore University.


Chapter 5. What Is Instructional Design?

Chapter 6. Success-Based Design.

Chapter 7. Designing Outside the Box.


Chapter 8. Designing Pre-Instructional Events.

Chapter 9. Designing Instruction: Foundations.

Chapter 10. Designing Instruction: Meaningful Events.

Chapter 11. Designing Instruction: Memorable Events.

Chapter 12. Designing Instruction: Motivational Events.

Chapter 13. Designing Performance Aids.


Sucess Assessment.

A Final word.


About Allen Interactions Inc.

About the Author.

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