Designing Surveys / Edition 2

Hardcover (Print)
Buy New
Buy New from BN.com
$110.27
Used and New from Other Sellers
Used and New from Other Sellers
from $43.32
Usually ships in 1-2 business days
(Save 64%)
Other sellers (Hardcover)
  • All (9) from $43.32   
  • New (4) from $112.67   
  • Used (5) from $43.32   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$43.32
Seller since 2007

Feedback rating:

(9702)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Ex-Library Book - will contain Library Markings. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, ... guaranteed. Spend Less. Read More. Read more Show Less

Ships from: Auburn, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$43.65
Seller since 2006

Feedback rating:

(59387)

Condition: Good
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

Ships from: Mishawaka, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$46.60
Seller since 2010

Feedback rating:

(26)

Condition: Very Good
2004 Hardcover Very Good. No Jacket Appears unread. 076192745X.

Ships from: Tucson, AZ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$70.75
Seller since 2010

Feedback rating:

(180)

Condition: Good
076192745X USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction ... guaranteed! Read more Show Less

Ships from: Punta Gorda, FL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$112.67
Seller since 2009

Feedback rating:

(9975)

Condition: New
New Book. Shipped from US within 4 to 14 business days. Established seller since 2000

Ships from: Secaucus, NJ

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$129.93
Seller since 2008

Feedback rating:

(17421)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: Westminster, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$129.94
Seller since 2011

Feedback rating:

(478)

Condition: New
"BRAND NEW. 30 Day Satisfaction Guarantee. Quick International Airmail!"

Ships from: Indian Trail, NC

Usually ships in 1-2 business days

  • International
  • Standard, 48 States
  • Standard (AK, HI)
$156.34
Seller since 2006

Feedback rating:

(317)

Condition: Like New
ABSOLUTELY BRAND NEW! Ships out within 24 hours! Multiple quantities available! International and expedited shipping available.

Ships from: Camden, NY

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$156.34
Seller since 2006

Feedback rating:

(317)

Condition: New
ABSOLUTELY BRAND NEW! Ships out within 24 hours! Multiple quantities available! International and expedited shipping available.

Ships from: Camden, NY

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.

Read More Show Less

Editorial Reviews

Book Reviews
"In Designing surveys, Ronald Czaja and Johnny Blair do an excellent job of giving the academic and professional viewpoints of creating, conducting, and presenting small- to moderate-scale survey information. Designing surveys does an excellent job of defining each type of survey and providing sample question to consider. The graphics and tables presented in each chapter show the amount of research that Czaja and Blair have put into the content in this book. "— Jackie Damrau
Book Reviews - Jackie Damrau
"In Designing surveys, Ronald Czaja and Johnny Blair do an excellent job of giving the academic and professional viewpoints of creating, conducting, and presenting small- to moderate-scale survey information. Designing surveys does an excellent job of defining each type of survey and providing sample question to consider. The graphics and tables presented in each chapter show the amount of research that Czaja and Blair have put into the content in this book."
January 2006 - Sarah R. Phillips
"A practical and realistic guide to conducting small-to-moderate scale surveys, this is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research."
Read More Show Less

Product Details

Meet the Author

Ronald F. Czaja is associate professor emeritus of sociology and anthropology at North Carolina State University. He taught courses in both undergraduate and graduate research methodology and medical sociology. His methodological research focused on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990 he worked at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director and principal investigator.

Johnny Blair is Senior Survey Methodologist at Abt-SRBI. Previously, he was a Principal Scientist at Abt Associates and a manager of survey operations at the University of Maryland Survey Research Center and the University of Illinois (Urbana-Champaign) Survey Research Laboratory. Over a forty-year career in survey research, he has designed and/or implemented surveys for health (including HIV high risk populations), education (including large-scale student assessments), environment (including contingent valuation), and criminal victimization (including proxy reporting) surveys among other areas.

He has conducted methodological research on sampling rare populations, measurement error in proxy reporting, cognitive and usability testing of computer-based student writing assessments and data quality in converted refusal interviews. He has been involved in a decade-long program of research on cognitive interview pretesting, most recently on the theory of pretest sample size and the validation of pretest problem identification.

He has been a member of the editorial board of Public Opinion Quarterly, and has served on several National Research Council Panels and been a consultant to many federal agencies, academic organizations, law firms and other companies. Since 1996, he has served on the Design and Analysis Committee (DAC) for the National Assessment of Educational Progress, NAEP, the Nation’s Report Card.

Read More Show Less

Table of Contents

Series Foreword
Preface
Chapter 1. An Introduction to Surveys and to This Book
The Practice of Survey Research
The Uses of Surveys
Overview of the Survey Process
A Brief Summary of This Book
Chapter 2. Stages of a Survey
Stage 1: Survey Design and Preliminary Planning
Stage 2: Pretesting
Stage 3: Final Survey Design and Planning
Stage 4: Data Collection
Stage 5: Data Coding, Data-File Construction, Analysis, and Final Report

Example of a Time Schedule for a Study
Chapter 3. Selecting the Method of Data Collection
Evaluating the Advantages and Disadvantages of the Four Survey Methods
Mail Surveys
Internet Surveys
Telephone Surveys
Face-to-Face Surveys
Combinations of Methods
Chapter 4. Questionnaire Design: Writing the Questions
Questionnaire Design as Process
Factors in Questionnaire Development
Writing Questions
Chapter 5. Questionnaire Design: Organizing the Questions
Introducing the Study
What Questions Should the Questionnaire Begin With?
Grouping Questions into Sections
Questionnaire Length and Respondent Burden
Avoiding Other Flaws in Mail Questionnaire Design
Chapter 6. Questionnaire Design: Testing the Questions
Importance of Respondents' Comprehension of and Ability to Answer Questions
Conventional Pretests and Interviewer Debriefings
Post-Interview Interviews
Behavior Coding
A Note on Intercoder Reliability
Cognitive Interviews
Respondent Debriefing
Expert Panel
Examining Interviewer Tasks
Revising and Retesting: Deciding Which Pretest Problems to Address
Deciding How Much Testing Is Enough
Pilot Tests
Combined Methods
Some Last Advice
Chapter 7. Designing the Sample
The Basics
Defining the Population
Constructing a Sampling Frame
Matching Defined Populations and Sampling Frames
Recognizing Problems with Sampling Frames
Determining Sample Size
Hypothesis Testing and Power
Using Census Data
Chapter 8. Selecting a Sample
Example 1: A Community List-Assisted Telephone Sample
Example 2: A Directory-Based Community Telephone Sample
Example 3: Other RDD Telephone Samples
Selecting Respondents within Households
Example 4: A List Sample of Students
Example 5: A Sample of University Classes
Chapter 9. Reducing Sources of Error in Data Collection
The Origins of Error
Chapter 10. Special Topics
Ethical Issues in Survey Research
The Methodology Report
The Utility of the Methodology Report
What to Include in the Methodology Report
Costs and Contingencies: Planning for the Unexpected
For Further Study: Suggested Readings
Appendix A
Appendix B
Appendix C
Glossary/Index

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)