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Designing Surveys / Edition 2
     

Designing Surveys / Edition 2

by Ronald Czaja, Johnny Blair, Ronald F. Czaja
 

ISBN-10: 076192745X

ISBN-13: 9780761927457

Pub. Date: 12/15/2003

Publisher: SAGE Publications

The technologies used to conduct surveys have changed dramatically since the mid-90s when the first edition appeared. The second edition takes into account these changes, building on the material provided in the original book . The result is an accurate account of how modern survey research is actually conducted, compiled with the needs and goals of the novice

Overview

The technologies used to conduct surveys have changed dramatically since the mid-90s when the first edition appeared. The second edition takes into account these changes, building on the material provided in the original book . The result is an accurate account of how modern survey research is actually conducted, compiled with the needs and goals of the novice researcher in mind. It presents the design and conduct of a survey as a process of closely related decision points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product — the data — is of high reliability and validity.

Product Details

ISBN-13:
9780761927457
Publisher:
SAGE Publications
Publication date:
12/15/2003
Series:
Undergraduate Research Methods & Statistics in the Social Sciences Series
Edition description:
Second Edition
Pages:
316
Product dimensions:
6.00(w) x 9.00(h) x 0.88(d)

Table of Contents

Series Foreword
Preface
Chapter 1. An Introduction to Surveys and to This Book
The Practice of Survey Research
The Uses of Surveys
Overview of the Survey Process
A Brief Summary of This Book
Chapter 2. Stages of a Survey
Stage 1: Survey Design and Preliminary Planning
Stage 2: Pretesting
Stage 3: Final Survey Design and Planning
Stage 4: Data Collection
Stage 5: Data Coding, Data-File Construction, Analysis, and Final Report

Example of a Time Schedule for a Study
Chapter 3. Selecting the Method of Data Collection
Evaluating the Advantages and Disadvantages of the Four Survey Methods
Mail Surveys
Internet Surveys
Telephone Surveys
Face-to-Face Surveys
Combinations of Methods
Chapter 4. Questionnaire Design: Writing the Questions
Questionnaire Design as Process
Factors in Questionnaire Development
Writing Questions
Chapter 5. Questionnaire Design: Organizing the Questions
Introducing the Study
What Questions Should the Questionnaire Begin With?
Grouping Questions into Sections
Questionnaire Length and Respondent Burden
Avoiding Other Flaws in Mail Questionnaire Design
Chapter 6. Questionnaire Design: Testing the Questions
Importance of Respondents' Comprehension of and Ability to Answer Questions
Conventional Pretests and Interviewer Debriefings
Post-Interview Interviews
Behavior Coding
A Note on Intercoder Reliability
Cognitive Interviews
Respondent Debriefing
Expert Panel
Examining Interviewer Tasks
Revising and Retesting: Deciding Which Pretest Problems to Address
Deciding How Much Testing Is Enough
Pilot Tests
Combined Methods
Some Last Advice
Chapter 7. Designing the Sample
The Basics
Defining the Population
Constructing a Sampling Frame
Matching Defined Populations and Sampling Frames
Recognizing Problems with Sampling Frames
Determining Sample Size
Hypothesis Testing and Power
Using Census Data
Chapter 8. Selecting a Sample
Example 1: A Community List-Assisted Telephone Sample
Example 2: A Directory-Based Community Telephone Sample
Example 3: Other RDD Telephone Samples
Selecting Respondents within Households
Example 4: A List Sample of Students
Example 5: A Sample of University Classes
Chapter 9. Reducing Sources of Error in Data Collection
The Origins of Error
Chapter 10. Special Topics
Ethical Issues in Survey Research
The Methodology Report
The Utility of the Methodology Report
What to Include in the Methodology Report
Costs and Contingencies: Planning for the Unexpected
For Further Study: Suggested Readings
Appendix A
Appendix B
Appendix C
Glossary/Index

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