Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Web Sites Customers Love

Overview

Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage them to spread the word about the sites they frequent. Focusing on the three key areas of structure, community,...

See more details below
Other sellers (Paperback)
  • All (9) from $1.99   
  • New (4) from $13.03   
  • Used (5) from $0.00   

Overview

Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage them to spread the word about the sites they frequent. Focusing on the three key areas of structure, community, and customers, designers will enable clients to focus on their own goals rather than on difficulties in navigating. Also included are tips on how to generate conversations with blogs, wikis, and podcasting to create a personal touch.

Read More Show Less

Product Details

  • ISBN-13: 9780910965835
  • Publisher: Information Today, Inc.
  • Publication date: 10/6/2008
  • Pages: 182
  • Sales rank: 1,462,260
  • Product dimensions: 6.00 (w) x 7.90 (h) x 0.60 (d)

Meet the Author

David Lee King is the digital branch and services manager at the Topeka and Shawnee County Public Library. He is the coauthor of the “Internet Spotlight” column in Public Libraries Magazine and was named a "Mover and Shaker" by Library Journal. He lives in Topeka, Kansas.

Read More Show Less

Table of Contents


Acknowledgments vii About the Web Page ix Foreword David Armano xi Introduction xv Chapter 1 Welcome to the Experience Economy 1 Silver Dollar City 2 Buying an Apple 3 What Is Experience? 4 Digital Experience 6 What Experience Does for Customers 6 Ultimate Goal 8 Part 1 Structural Focus Chapter 2 What Is Structural Focus? 11 Planning Before Building 12 Choosing the Building Material 12 The Infrastructure 13 The Experience 14 The Icing on the Cake 15 Structure Is Experience 16 Chapter 3 Elements of Digital Experience Design 19 Jesse James Garrett's Elements of User Experience 20 David Armano's Experience Map 26
37signals' Getting Real 29 Chapter 4 Information Architecture and Usability: Experience-Focused Design 37 Experience Elements of Information Architecture 38 Usability and Experience Design 44 Information Architecture, Usability, and Experience 46 Part 2 Community Focus Chapter 5 What Is Community Focus? 51 Example from a Public Library 52 Digital Interaction 53 Tagging Starts Conversation 55 Mashing Up Digital Conversations 56 Amazon.com's Community-Focused Experience 57 Participation 59 Twitter and Community 62 Digital Experience 63 Chapter 6 Emerging Tools for the Digital Community 67 Blogs 70 Wikis 72 Flickr 72 Videocasting 73 Chapter 7 Community Building Through Invitation 77 Invitation and Participation in Digital Spaces 78 Invitations in Blogs 81 Invitations in Wikis 84 Invitations in Social Networking Tools 85 Asking via Focus Groups, Surveys, and Analytics 87 Chapter 8 Community Building Through Social Networking 91 Experience and Community 92 Flickr 94 MySpace 95 YouTube 97 Facebook 98 Twitter 99 What Next? 101 Part 3 Customer Focus Chapter 9 What Is Customer Focus?107 Customer-Focused Experience 110 Digital Customer Experience 113 Chapter 10 Staging and Theming Digital Experiences 117 Home Depot 118 Build-A-Bear Workshop 119 Webkinz 121 PBS Kids 123 Starbucks 123 Commonalities 124 Chapter 11 Customer Journey Mapping and Personas 129 Customer Journey Mapping 129 Personas 138 Chapter 12 Customer Focus Ideas 145 Improving the Ordinary 145 Updating Dinosaurs 149 Merit Badging 151 Chapter 13 The Next Step 155 Work on Those Websites 157 Create Some Experience Stages 157 Work on Conversation 158 Work on Organizational Change 159 Resources and Recommended Reading 161 Glossary 165 About the Author 171 Index 173
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)