Designing the Moment: From First Impression to Conversion DVD

Overview

Have you ever wondered how the teams behind the most popular sites get so many people to sign up for their products and services? With so many great applications out there, how does someone choose one over another?

In the moments when users first experience a new Web application, it's vital that they are able to understand the purpose of the application, what they can gain from it, what to expect, whether or not they can trust it, and how long ...

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Overview

Have you ever wondered how the teams behind the most popular sites get so many people to sign up for their products and services? With so many great applications out there, how does someone choose one over another?

In the moments when users first experience a new Web application, it's vital that they are able to understand the purpose of the application, what they can gain from it, what to expect, whether or not they can trust it, and how long it might take to get up to speed.

In Designing the Moment: From First Impression to Conversion (Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users.

Running Time: 55m 14s

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Product Details

  • ISBN-13: 9780321625878
  • Publisher: New Riders
  • Publication date: 11/12/2008
  • Series: Voices That Matter
  • Product dimensions: 5.30 (w) x 7.50 (h) x 1.90 (d)

Meet the Author

Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.

He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.

Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.

Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.

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