Designing Type / Edition 1

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Overview

One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.

The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.

As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

 

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Editorial Reviews

Library Journal
While many titles deal with the use of type as a design element, this book by Cheng (visual communication & design, Univ. of Washington) fills a conspicuous need by offering a succinct and careful treatment of how type itself comes to be. Offered here are enough background and theory to put the development of the craft of type design in perspective, but the heart of the presentation is in the methodical discussion and illustration of the subtleties involved in the creation of letterforms, with careful attention paid to the technological developments that have impacted the field. Literally tackling the subject letter by letter, this treatment offers an invaluable perspective on what needs to be considered in creating a typeface that meets the standards established over the centuries. Clear and concise, with excellent, uncluttered illustrations, this is the kind of book that designers will want to keep close at hand and one that could become a standard reference in the field. Highly recommended for any collection with an interest in printing or graphic design. Mark Woodhouse, Elmira Coll. Lib., NY Copyright 2006 Reed Business Information.
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Product Details

  • ISBN-13: 9780300111507
  • Publisher: Yale University Press
  • Publication date: 5/11/2006
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 224
  • Sales rank: 299,217
  • Product dimensions: 8.60 (w) x 11.00 (h) x 0.80 (d)

Meet the Author

Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.

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