Designing Writing / Edition 1

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An innovative brief guide, Designing Writing shows students how to use principles of visual rhetoric in composing their own documents. Part One, “Designing for Effect,” illustrates how design works with writing to achieve a variety of purposes; Part Two, “Understanding Design Elements,” introduces the basic elements of document design; and Part Three, “Composing Public Documents,” guides students through the process of designing essays, articles, brochures, flyers, multimedia presentations, and Web sites. Also included are exercises, checklists for each genre, and sidebar tips for using technology to design documents.

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Product Details

  • ISBN-13: 9780312450175
  • Publisher: Bedford/St. Martin's
  • Publication date: 3/1/2005
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 144
  • Sales rank: 1,428,751
  • Product dimensions: 6.58 (w) x 8.60 (h) x 0.31 (d)

Meet the Author

Mike Palmquist, professor of English at Colorado State University, is recognized nationally for his work in computer-supported writing instruction and, in particular, for his work in designing Web-based instructional materials to support writing. His most recent Web-based projects are The Writing Center at Colorado State University (, the largest site on the Web supporting writing and writing instruction, and academic.writing (http://aw.colostate. edu/index.html), a new scholarly journal supporting interdisciplinary approaches to communication across the curriculum. He also designed, wrote, and coded the Bedford/St. Martin's English Research Room (, a collection of tools and strategies for research writers. Palmquist has directed Colorado State University's composition program and has co-directed the University's Center for Research on Writing and Communication Technologies. In 1999 he was the recipient of the N. Preston Davis Award for Instructional Innovation, an award given annually to one CSU faculty member or academic program in recognition of instructional innovation.

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Table of Contents

  CHAPTER 1 Understanding Design Principles
    1a Achieving Balance … or Not
    1b Emphasizing Elements
    1c Placing Elements
    1d Repeating Elements
    1e Formatting Elements Consistently
       Design Activity
  CHAPTER 2 Designing for a Purpose
    2a Setting a Tone
    2b Helping Readers Understand a Point
    2c Convincing Readers to Accept a Point
    2d Clarifying Complex Concepts
       Design Activity
  CHAPTER 3 Designing for Your Readers
    3a Helping Readers Understand the Organization of a Document
    3b Helping Readers Locate Information and Ideas
    3c Helping Readers Recognize the Function of Parts of a Document
       Design Activity
  CHAPTER 4 Designing for Medium and Genre
    4a Adapting to Your Publication Medium
    4b Adapting to Genre Constraints
    4c Considering Page Size and Screen Resolution
       Design Activity
  CHAPTER 5 Designing with Your Sources in Mind
    5a Avoiding Plagiarism: Considering Copyright and Fair Use
    5b Helping Readers Locate Your Sources
    5c Considering the Design Guidelines of Documentation Systems
       Design Activity
  CHAPTER 6 Fonts, Line Spacing, and Alignment
    6a Fonts
       Sidebar: How to Format Fonts
    6b Font Guidelines
    6c Line Spacing
    6d Alignment
       Sidebar: How to Format Alignment and Spacing
       Design Activity
  CHAPTER 7 Page Layout
    7a Page Grids
       Sidebar: How to Set Up Pages
    7b White Space
    7c Margins and Gutters
       Sidebar: How to Format Margins
    7d Columns
       Sidebar: How to Format Columns
    7e Page Numbers, Headers, and Footers
       Sidebar: How to Create and Format Headers, Footers, and Page Numbers
    7f Headings and Subheadings
       Sidebar: How to Create and Modify Styles
       Sidebar: How to Apply Styles
    7g Bulleted and Numbered Lists
       Sidebar: How to Create Bulleted and Numbered Lists
    7h Captions and Bylines
    7i Marginal Glosses and Pull Quotes
       Sidebar: How to Create and Format Text Boxes
    7j Sidebars
    7k Decorative Elements
    7l Examples: Alternative Page Layouts
    7m Page Layout Guidelines
       Design Activity
  CHAPTER 8 Navigation Aids
    8a Navigation Tools for Print Documents
       Sidebar: How to Create Tables of Contents
    8b Navigation Tools for the Web
       Sidebar: How to Create and Edit Links
       Design Activity
  CHAPTER 9 Color
    9a Calling Attention to Important Information
       Sidebar: How to Format Color
    9b Signaling the Organization of a Document
    9c Signaling the Function of Text
    9d Color Guidelines
       Design Activity
  CHAPTER 10 Shading, Borders, and Rules
    10a Calling Attention to Important Information
       Sidebar: How to Format Borders and Shading
    10b Signaling the Function of Text
    10c Signaling Transitions
       Sidebar: How to Format Vertical and Horizontal Rules
    10d Shading, Borders, and Rules Guidelines
       Design Activity
  CHAPTER 11 Illustrations
    11a Photographs and Other Images
       Sidebar: How to Insert and Format Images
    11b Charts and Graphs
       Sidebar: How to Create and Format Charts and Graphs
    11c Tables
       Sidebar: How to Create and Format Tables
    11d Other Digital Illustrations
       Sidebar: How to Insert Animations, Audio Clips, and Video Clips
    11e Illustrations Guidelines
       Design Activity
  CHAPTER 12 Academic Essays
    12a Design Characteristics
    12b Sample Academic Essay
       Academic Essay Design Checklist
  CHAPTER 13 Articles
    13a Design Characteristics
    13b Sample Article
       Article Design Checklist
  CHAPTER 14 Brochures
    14a Design Characteristics
    14b Sample Brochure
       Brochure Design Checklist
  CHAPTER 15 Flyers
    15a Design Characteristics
    15b Sample Flyer
       Flyer Design Checklist
  CHAPTER 16 Multimedia Presentations
    16a Design Characteristics
    16b Sample Multimedia Presentation
       Multimedia Presentation Design Checklist
  CHAPTER 17 Web Sites
    17a Design Characteristics
    17b Sample Web Site
       Web Design Checklist
    About the Author

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