Desktop Publishing Business

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Overview

Have you ever dreamed of starting your own home-based desktop publishing business? Have you been hesitant to put your plans into action? This comprehensive guide contains all the necessary tools and strategies you will need to successfully launch and grow your business. Author Louise Kursmark, a successful home-based desktop publisher, shares her experiences and down-to-earth advice to help you estimate your start-up costs, manage your cash flow, and stay profitable once you're in business. This updated edition ...
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Overview

Have you ever dreamed of starting your own home-based desktop publishing business? Have you been hesitant to put your plans into action? This comprehensive guide contains all the necessary tools and strategies you will need to successfully launch and grow your business. Author Louise Kursmark, a successful home-based desktop publisher, shares her experiences and down-to-earth advice to help you estimate your start-up costs, manage your cash flow, and stay profitable once you're in business. This updated edition contains all-new information on surfing the Internet to obtain valuable resources, marketing desktop services on the Net, and turning Web design into a profit center. Whether you want to earn your living creating newsletters and brochures, preparing resumes, or designing catalogs, with this guide at your side you can experience the satisfaction of building your own home-based desktop publishing business. (7 1/2 x 9 1/4, 240 pages, training resource list, sample vendor call scripts, start-up cost estimator, sample press release and newsletter, client information/agreement, sample brochure)
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Product Details

  • ISBN-13: 9780762722501
  • Publisher: Globe Pequot Press
  • Publication date: 7/28/2002
  • Series: Home-Based Business Series
  • Edition description: 3RD
  • Edition number: 3
  • Pages: 240
  • Product dimensions: 7.46 (w) x 9.20 (h) x 0.69 (d)

Meet the Author

Louise Kursmark is the owner and operator of Best Impression, a highly successful home-based writing and desktop publishing business. She is also a frequent presenter at industry conferences and writes for a wide variety of business publications.
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Table of Contents

Acknowledgments vi
Introduction vii
Chapter 1 Beginning the Journey 1
Desktop Publishing Defined 2
A Bit of History 2
Who Does DTP? 3
What Is DTP Used For? 4
Home-Based: Why It Makes Sense 4
Home-Based: Potential Pitfalls 5
The Journey Begins 6
Chapter 2 Assessing Yourself and Your Abilities 7
Technical/Professional Skills 7
Business-Management Skills 11
Working from Home 13
Personal Characteristics 15
Assessing Your Skills 17
Chapter 3 Planning for Success 35
Gathering Information 35
Naming Your Business 36
Legal and Regulatory Issues 38
Structuring Your Business 40
Analyzing Your Competitors 41
Selecting Your Service Mix/Identifying Niches 43
Determining Your Start-up Needs 48
Determining Your Rate Structure 61
Writing a Business Plan 71
Starting Your Business Part-time or with Limited Resources 75
Chapter 4 Setting Up Your Office 79
Selecting Your Office Space 79
Client Drop Boxes 82
Safety Issues 83
Office Essentials 84
Health, Comfort, and Ergonomic Issues 86
Chapter 5 Marketing and Selling Your Services 89
Attracting Clients 91
Retaining Clients 114
Increasing Sales to Existing Clients 118
Developing Marketing Materials 122
Developing and Using a Portfolio 127
Chapter 6 Getting the Work Done 131
Organizing and Setting Priorities 132
Gathering and Maintaining Client Information 137
Structuring Work Time 143
Keeping Order 144
Managing Client Files 153
Financial Record Keeping 154
Managing Your Cash Flow 156
Dealing with Computer Problems 159
Scheduling Appointments 160
Converting Inquiries to Sales 162
Effective Client Presentations 166
Preparing Proposals and Estimates 169
Chapter 7 Working with Desktop Publishing 173
Creating Distinctive Documents 173
Typography and Style Guidelines 174
Design Guidelines 178
Accepting and Providing Files on Disk or via E-mail 179
Determining the Price of a Job 183
Developing a Process 195
Chapter 8 Managing Your Business at Home 203
Making Time for Yourself 204
Housekeeping 204
Separating Your Business and Home Lives 205
Balancing Your Work and Home Lives 207
Chapter 9 Living Your Vision 213
Managing the Growth of Your Business 213
The Future of Desktop Publishing 216
Appendix 219
Books 219
Internet Resources 221
Index 223
About the Author 230
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  • Anonymous

    Posted February 15, 2004

    Good place to start

    I ordered this book along with 2 others and started with this one first. It was very helpful and was more forest than trees to get through. The other 2 books I purchased were much more in depth, but I found this one was helpful in giving me a less detailed, beginners approach. A great place to start if you don't have any experience.

    Was this review helpful? Yes  No   Report this review
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