Destination Marketing and Management: Theories and Applications

Overview

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive...
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Overview

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
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Editorial Reviews

From the Publisher
"Overall, the book is well and consistently written and contains much of value to inform our understanding of tourism destination marketing, management, research, branding, and tourist motivations for travel, as they should now be conceptualized given the intensive research of the past 20-30 years. Traditional marketing and destination management approaches to this task are not useful in many respects in the 21st Century, especially when the increasing influence of the new social media on tourist and industry decision-making is taken into account, and this book is a very useful theoretical and practical update that absorbs this fact."
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Product Details

  • ISBN-13: 9781845937621
  • Publisher: CAB International North America
  • Publication date: 11/28/2011
  • Edition description: New Edition
  • Pages: 380
  • Product dimensions: 7.00 (w) x 9.70 (h) x 1.10 (d)

Meet the Author

Abraham Pizam is Professor of tourism management with the University of Central Florida, USA.

Youcheng Wang is Professor of tourism marketing and e-commerce with the University of Central Florida, USA.

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Table of Contents

Part One: Destination Marketing and Management: Concepts, Structures and Policies
1) Introduction of Destination Marketing and Management: Scope, Definition and Structures
2) Destination Planning and Policy: Process and Practice

Part Two: Destination Marketing: Understanding Consumer Decision Making
3) Travel Motivation, Benefits, and Constraints to Destinations
4) Travel Decision Making: the Experiential Stance
5) Destination Information Search Strategies
6) Experiential Consumption and Destination Marketing

Part Three: Destination Marketing: Research, Branding and Image Communication
7) Destination Marketing Research: Issues and Challenges
8) Destination Branding and Positioning
9) Destination Image Development and Communication

Part Four: Destination Product Development and Distribution
10) The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca
11) Distribution Channels in Destination Marketing and Promotion
12) Destination Marketing Systems: Critical Factors for Functional Design and Management
13) eTourism Critical Information and Communication Technologies for Tourism Destinations
14) Web 2.0 Online Community Destination Marketing
15) Events and Destination Marketing

Part Five: Managing Stakeholders at Destinations
16) Collaborative Destination Marketing: Principles and Applications
17) Tourism Development and Destination Community Residents

Part Six: Safety and Crisis Management at Destinations
18) The Importance of Safety and Security for Tourism Destinations
19) Destination Crisis Management

Part Seven: Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities
20) A Model of Destination Competitiveness and Sustainability
21) Destination Management: Challenges and Opportunities

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